Please login to the form below

Lost for words? Try picturing this… by Mark Spain and Sharon Ombler-Spain

The Two Visual Thinkers' blog about the benefits of recording information visually to engage and educate a variety of audiences.
In today’s swirl of technology and big data we are constantly bombarded with information. Smartphones, tablets, computers, TVs – even our watches – make news and information instantly available 24/7. Whilst attention has
been focused on the instant nature of information, the way that information is presented is equally important.

Attention spans have changed to fit lifestyle. No longer do people sit and read newspapers cover to cover; people skim-read and move on. Using technology, people jump between multiple websites, cherry picking particular subjects and dipping into others.

Naturally, these new habits mean that good and effective communication has to engage in multiple ways simultaneously in order to draw the viewer into a story. Whilst news and education is focused on the personal, the transmission of information has become impersonal.

What if how we record and design information is just as important as what we are trying to communicate? Large, hand drawn visuals, for example, could be used to engage people from many different perspectives. Can illustrations therefore be perceived to multi-task in a way that plain text cannot?
 

Graphic recording is a modern technique which can be used to educate a group on a given issue, to both inform those who know very little about a subject and those who are well versed. The resulting illustrative notes engage the eyes, the heart and the minds, and provide a visual overview of a discussion. This way of displaying ideas could even reveal journeys or unexpected connections.

Humour can be a useful tool to engage with the audience when recording events visually, but sometimes a topic does not allow for that. We provided graphic recording for a recent event discussing Modern Slavery.  Our visual note-taking required powerful visual metaphors and yet, the trauma of some incidents meant that we chose to represent them through the use of shattered typefaces and colours rather than a drawn visual.

Visual minutes and illustrations are an equalising way of sharing information across cultures, languages and ages.  Many people who see their own words depicted in this way appreciate that the story is theirs, that it fits in with how they want their story to be seen and understood. They also enjoy how, through the eye-catching illustrative style, their story stands out from the visual clutter of day to day life.

Visual minutes and illustrations can indeed tell a thousand words. 

If you would like to see our work please go to www.twovisualthinkers.info


Authors:
Graphic RecordingGraphic Recording
Mark Spain and Sharon Ombler-Spain form the team at Two Viz Think Ltd, (short for Two Visual Thinkers). As husband and wife they have combined their talents to offer Graphic Recording.

11th May 2016

Share

Tags

Company Details

Say Communications

02089716400

Contact Website

Address:
Tuition House
27-37 St George's Road, Wimbledon
Wimbledon
London
- None -
SW19 4EU
United Kingdom

Latest content on this profile

Focusing on what matters most

Say Communications
The immunotherapy knowledge gap: keeping the patient at the heart of cancer treatment
Advances in cancer treatment are frequent, but how much do we actually understand about these new treatments?
Say Communications
Meeting the experts behind the story: How building a bicycle led to a revolution in respiratory health
Hear from Professor Wladyslaw Wygnanski, inventor of a revolutionary respiratory medical device called BiMOD.
Say Communications
How ‘Greenwashing’ accusations could delay the very changes its supporters demand
Are shouts of companies ‘greenwashing’ to provide a façade of environmental and ethical respectability causing more harm than good? Or should we call out practices that we believe are papering over the cracks to provide a green sheen?
Say Communications
The power of influence in transforming women’s health
Over the past four years HRT prescriptions have doubled in the UK, the cause was turbo charged by the action of celebrities and influencers.
Say Communications
The doctor will text you now: Why healthcare providers cannot underestimate the importance of communicating change
Healthcare communication needs to switch from ‘transmit’ to ‘receive’, listening to what patients need and embracing the plethora of communication tools wholeheartedly.
Say Communications