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Harnessing the power of core elements to optimise market access
This article by John Spoors and Anton Abrahams focuses on optimising market access – the RJW and Solaris Health teams operate across all major markets, where the principles set out here can be applied.
Introduction
According to the Greek philosopher Empedocles, all matter is comprised of four ‘roots’, or elements, of earth, air, fire and water. These four elements are eternal and unalterable, and change is a consequence of their mixture and separation. The four key elements in market access are politicians, payers, physicians and patients - a common mistake companies make is searching for a fifth element instead of harnessing the core power of the four.- The first element: political stakeholders
- The second element: payers
- The third element: physicians
- The fourth element: patients
- The fifth element: innovation in context
Read the full article on our blog: http://solarishealth.com/social/harnessing-core-elements-optimise-market-access/
John Spoors is an Associate Director at RJW & partners www.rjwpartners.comAnton Abrahams is Strategic Director at Solaris Health www.solarishealth.comSolaris Health and RJW & partners are part of the mission marketing group
Company Details
Solaris Health
+44 (0)208 332 2222
Address:
Ashley House
18-20 George Street
Richmond upon Thames
Surrey
TW9 1HY
UK
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