TVF Communications shortlisted for the second year in a row for Writing Excellence award at Communique 2017

TVF Communications, a global healthcare communications agency based in heart of London, is thrilled to announce that we have been shortlisted for the ‘Writing Excellence– Digital/ Online Content’ category’ for the second year in a row. This category showcases the best of our abilities, especially highlighting the manner in which we clearly explain science to ‘hit the heart of the intended audience’.

We created an eLearning Programme that was initiated to educate internal AbbVie stakeholders on hepatitis C virus (HCV). The programmes made use of our patented, Patient Pathway, to provide an alternative learning flow and submerge the learner into the lives of two fictional characters.  The fine blend between scientific content and the personal journey of typical HCV patients means the user approaches the learning process with deeper insight. The learner is guided through a series of phases from life before the illness all the way through to treatment options, focusing on the difficulties encountered by the patient at each stage and the options available with regard to treatment.

Primarily used by AbbVie Sales Representatives, the tool is designed to suit a diverse range of scientific background knowledge; providing them with an accurate understanding of the HCV disease and therapy area environment. A primary aim was to overcome the challenges associated with lack of early diagnosis, patient access, availability of treatment and patient stigma, which in partnership with AbbVie was made possible.

Kathryn Bennett, Managing Director of TVF, commented: “We are delighted once again to be recognised in partnership with AbbVie to have delivered esteemed learning, which has revolutionised the internal training process.  Our team has gone through great efforts in conveying the true message of AbbVie in an interactive yet fun learning programme. And thus, this award emphasises the core beliefs by which we stand at TVF. Good luck to all the agencies!”