Anthill Agency

Our expertise covers digital sales communications for products from more than 30 therapeutic areas including hypertension, baby nutrition, women's health, urology, haematology, multiple sclerosis, pain management, diabetes, ophthalmology, virology, animal health, medical devices etc.

Anthill is working globally with clients such as:

• Amgen
• Bayer
• Biogen
• Grünenthal
• Mölnlycke
• Pfizer
• Roche

Powerful digital content management for the life sciences

Anthill Agency, a leading life sciences digital agency, has unveiled Anthill Activator™, which enables Veeva users to more efficiently manage their digital resources. Activator makes it easy to create and localise content – improving internal collaboration and powering a much faster response to market demands.

How to dramatically increase ROI on your eDetailing content

Take your e-detailing content and make it available to HCPs 24/7 – without losing the ‘guided’ experience that makes it so valuable.

Localising content: How to not get lost in translation

One of the biggest challenges in localising the content is that many of the parties involved in the process work in different systems and use different formats.

Anthill Agency and Actando partnership to Transform Pharma's Digital Skills

Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando's PharmAcademy.

Digital Pharma Advances 2018: Attend our presentation in London

We are very excited to be attending and speaking at The Digital Pharma Advances Conference, held January 30th in London.

International digital pharma marketing: 10 common problems

Your digital marketing challenges are probably shared by peers in other departments and companies. The good news is that such problems often have simple solutions, or can be avoided completely by setting up projects in the right way.

Digital pharma marketing: 5 ways to avoid localisation problems

Localisation of digital materials isn’t difficult but it can go wrong. Here’s how to keep everything on track.

Digital marketing: how to build internal support

Many problems with digital communications can be traced back to internal communications. Here’s how to get the support your need.

Digital Pharma Advances: Meet us in London

Meet us in London at The Digital Pharma Advances Conference, January 30th, where Anthill will be presenting on the topic of digital transformation.

Are you providing the kind of content that affiliates want? 5 questions to answer.

To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning core materials.

How to provide affiliate-friendly content

To ensure that your core content gets used by affiliates, empowerment is key. Here are two simple strategies to achieve it.

The kind of data that affiliates want

The right kind of data builds affiliate support for international digital marketing.

The big dilemma in international digital pharma marketing

How to get consistent international marketing while meeting local affiliates’ needs.

Digital transformation: What it means and how to get started

Digital transformation is one of those things that everyone seems to be talking about, yet no one really knows how to do it – or even what it is. So what does it really mean for pharma?

Pharma email marketing: Your top 12 tips

Used correctly, email can be one of the most effective and cost-efficient channels for a pharma company to use. To help you get the most from it, we've rounded up the top tips from our strategic and creative teams.

Why AI might be the rep’s best friend

When looking for the next big thing in digital communication, there’s nothing bigger than the sweeping changes promised by artificial intelligence. There’s little doubt that AI is coming to pharma but will it – as many in marketing and sales fear – just mean that people get replaced by computers? Or might it actually solve a problem that’s been perplexing marketers for years?

How to choose your digital channels

Like any other areas of marketing, pharma digital communication is subject to fashion. A new technology arrives, people naturally get excited. Meanwhile, established communication technologies receive less focus (even if they are producing results). It’s all too easy to get caught up in it all, but there is a more strategic way to work with digital channel selection.

The Art of Agile Marketing

The industry knows that it needs become more responsive to its stakeholders. An agile approach – which quickly improves results through a process of rapid market feedback and response – can make all the difference.

Seven ways that digital has changed pharma marketing

We often think about digital transformation as being something that is going to impact the industry rather than a process that is very much underway. While big changes are definitely just around the corner, it’s worth remembering how far that we’ve already come – and seeing what’s possible today. Here are just seven ways that digital had already changed life science communication:

How personalising multichannel improves customer experience

You’ve started your multichannel journey, and your customer-facing staff are connecting healthcare professionals to new channels. Great! Providing content in other channels extends customer relationships. Now, with HCP access at a premium, look to personalize the experience to deliver more value.

What's next after e-detailing?

You have your e-detailing system in place and are now thinking about multichannel. You want to provide a seamless customer experience across all channels – websites, apps, social media platforms, video, and more. You know that this is ‘what’s next’ but it seems like too big of a step. The good news is that it’s possible to get started with multichannel right now – in a way that builds on what you already have in place.

The simple test for great pharma digital communication

What do great life science digital communications look like? Try asking yourself this simple question and see how well your e-detailing and multichannel communications match up.

How to get your sales force to use digital tools

You have the perfect digital strategy. You provide the most advanced digital sales tools. You power it with amazing content. And then discover that customer-facing staff aren’t using it. Wait. What? You’ve done everything right. So what can have possibility gone wrong?

The right way to capture customer data

Digital communication should be a two-way process with information flowing backwards and forwards between you and healthcare professionals. That digital technology enables HCPs to give feedback is a big part of the value that it brings – both to aid the effectiveness of your communication but also to provide better service. But it has to be done in the right way and should never feel like a major market research push.

Can you access your own content?

The rapid development of multichannel communication opens new opportunities to provide high-value experiences for healthcare professionals and gives you more places than ever to tell your product story. But unless your content can easily flow across these channels, multichannel can be a frustrating experience.

eyeforpharma Barcelona 2017 highlights: Industry at the brink of transformation

Hear what Anthill's delegates reported back from the biggest eyeforpharma Barcelona yet.

Attend our communication strategy workshops in Barcelona

Be sure to sign up for our two multichannel strategy workshops at eyeforpharma Barcelona 2017 (March 14-16th).

Two ‘must haves’ for multichannel success

What do great multichannel projects have in common? At a recent Anthill webinar, speakers highlighted two essentials for multichannel success.

Make Anthill your strategic partner in Barcelona

We are excited to attend and exhibit at eyeforpharma Barcelona 2017 (March 14-16th), and present two multichannel strategy workshops.

Why you should include customer facing roles in your multichannel strategy

Anthill recently held a webinar discussing the emergence and importance of multichannel communications, and the challenges this shift brings.

Webinar: Become your customer’s chosen channel

Your customer now expects to access knowledge in any format and at any time that they desire. But how do you become the ever-present partner that they trust and value above all else?

Web Summit Lisbon: Technology trends that will impact pharma

Digital technology is transforming every aspect of life. Here’s the most important trends pharma companies should watch, as observed by Anthill at Websummit earlier this month:

Rethinking pharma communications

Guide: How do you adjust your communications to the new multichannel and multi-stakeholder environment?

Focusing on customers, not on the channels

Multichannel Excellence Conference 2016: Customer-centricity in focus

Pharma Marketing Summit: From ”why” to ”how” in multichannel communications

For the first time we’re sharing our observations of pharma conferences — kicking off with our delegates’ views of the Annual Pharma Marketing Summit in Berlin last month.

The one multichannel question you must ask

There is a question every marketer should ask when designing a multichannel communications strategy

Dr. Thomas Blatter has been appointed Vice President, DACH Region

Dr. Thomas Blatter has been appointed VP DACH region to lead Anthill’s activities in the region, effective immediately.

Showcasing our multichannel capabilities in Berlin

Join Anthill for conferences in October to understand how to bring value to HCPs through multichannel communications

How to enable each healthcare professional to fully understand your product

Read these three articles to understand how working at an individual level benefits all customers:

Meet Anthill at conferences in London

October, the month of multichannel pharma marketing in London. Meet us at DigiPharm and Multichannel Excellence Summit

What kind of customer data are you getting?

How to collect the proper data to discover how to act next.

Are you getting these benefits from your digital technology?

Your organisation switched from ‘paper to glass’, buying the latest mobile devices and hiring digital agencies to fill them with eye-catching content. But what happened?

Anthill expands its services in DACH region

Anthill, a digital communications agency focused on the life science industry, is expanding its services for local clients based in Germany, Austria and Switzerland.

What have you learned about your customers recently?

Your customer-facing staff continually gets told about the needs and wants of your customers. Are you learning what they are learning?

Do your customers feel that you’re listening to them?

When answering to data, excellent digital communication can create much stronger relationships between reps and customers.

How good are your digital sales materials? Just ask these 5 questions

Might your sales materials be stuck on step one of the digital technology journey? Consider these five questions to get your answer:

Digital is different – why new marketing technologies require new ways of working

Digital technology: don’t be afraid to demand more

First things first: How to kick-off an e-detailing project

Starting a new e-detailing project? Here are our tips to set a solid base for it

Flexible content checklist – five questions to ask

To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning or developing core materials.

What’s the best use of video in digital pharma marketing?

Video is increasingly popular in marketing communications. It can work brilliantly but not everywhere and not all the time. So if you’re considering using video, here’s quick strategy for maximizing the benefits.

How to get faster results with digital communication

Everyone is under pressure to deliver results fast, so how can you speed up the positive effects of your e-detailing and multichannel communication? One proven answer is to get the data collection right from day one.

Why digital communication means leaving no customer behind

You don’t have to accept that only a small percentage of your customers will ever get the full information about your product.

How to add credibility to your customer communication

For really compelling – and credible – digital communication, there’s a factor beyond traditional emotional appeals and logical arguments that’s often forgotten. And for pharma, it’s a must have.

HQ digital marketing: Trouble-free localization

Adapt HQ content to local markets without stress following these 10 steps

Seven ways to make centrally-produced content fit affiliates’ needs

Affiliate friendly content: e-detailing materials that local markets love

What’s the point of marketing content that doesn’t get used?

Seven ambitious data objectives for your marketing content

Data is a great way to connect and align global and local objectives – providing the kind of value that gets local markets engaged in core sales materials and speeding up your organization’s learning curve.

How to connect HQ and affiliates with data-enriched content

Data should be the lifeblood of marketing: linking all parts of the organization and continually circulating knowledge and understanding.

Why are we still talking about multichannel?

Interview with Sebastian Kölsch, Chief Solutions Officer at Anthill.

The art of managing digital communications from headquarters

Total control from headquarters or every market doing what they think is best?

Centralized marketing with local market relevance: The big challenge for Pharma HQ marketers

There are good reasons for wanting to centralize and control marketing content: it reduces duplication of work, saves money and time, and also ensures a consistent level of quality. With such good incentives, it is no wonder that there is a strong trend for working more centrally throughout the industry.

How to add interactivity to your e-detailing

You know that making your digital sales communication more interactive will help you gain the attention of healthcare professionals – but how precisely should you work with it?

How to get belief in your product benefits

When designing your digital communications, you can make the most of your product benefits by building an argumentation that addresses different customer motivations.

How to use animations in e-detailing

Do you feel that you have to compete to have the most advanced 3-D model? A gorgeous animation? Relax. E-detailing content doesn’t have to be flashy & fancy – relevant is what counts.

Exploring full potential of e-detailing data

Today’s high quality e-detailing data can create better quality conversations with healthcare professionals and result in improved access and relationships.

How e-detailing can increase access to HCPs

The benefits of digital detailing don’t stop at the cost savings or the rich streams of customer data that it produces. Closed loop marketing can provide more access to healthcare professionals too.

Meet expert speakers: The right e-detailing content for rich data

We are excited to reveal the names of the expert speakers at Anthill's next webinar "The right e-detailing content for rich data" on the 3rd June 2015, 3 PM GMT+2.

Webinar: The right e-detailing content for rich data

Data is the fuel for your digital communication – powering you to not only learn about your customers but communicate more effectively too.

Infographics: Disrupt or be disrupted

How to meet the new communication expectations.

Webinar recording: The storytelling method that works for e-detailing

If you can involve healthcare professionals in a story, they will be more open to your arguments.

How to account for different motivations in closed loop marketing

While your CLM technology might be brand new, the communications strategy behind should be tried and tested. In fact one of the earliest exponents of rhetoric, Aristotle, can still inform digital communications methodology today.

Webinar: The storytelling method that works for e-detailing

If you can involve healthcare professionals in a story, they will be more open to your arguments.

Understanding the ‘adoption ladder’ in closed loop marketing

Did you know that the very barriers to your product can be turned around to drive its success? Learn the judo strategy that is at the heart of great e-detailing.

Webinar on-demand: The e-detailing wow factor in 2015

E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have the right content.

Build your e-detailing argumentation

We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together.

E-detailing content wow factor in 2015

Many companies are reporting that the iPad novelty has worn off and healthcare professionals are demanding more than just another animation presented on a mobile device. So what exactly are healthcare professionals asking for? And how to meet these new expectations?

How to confirm customer understanding in e-detailing

Done right, e-detailing takes away the guesswork in your marketing.

The storytelling method that works for e-detailing

You hear so much spoken about storytelling in digital communication that it’s easy to be skeptical. After all what exactly does it mean? And how – precisely – do you apply it to your e-detailing materials?

Webinar series: E-detailing content that works

E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have the right content.

Why e-detailing must give options to healthcare professionals

We know, we know. You want to talk about your treatment right away, but this really is an essential step that will make your e-detailing even more credible.