When first going digital, it’s reasonable to adopt the new technology step-by-step. Many people begin by digitizing their existing paper materials rather than starting completely afresh in digital.
To see where you are on your digital adoption journey, here’s five questions to consider.
1. Can you collect and analyze the data you need?
2. Are your materials personalized?
3. Can your reps easily adjust the flow of the presentation?
4. Do HCPs actually interact with your materials?
5. Is it easy to localize, scale and update your materials?
Continue reading: http://bit.ly/1tqezzx