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Why are we still talking about multichannel?
Interview with Sebastian Kölsch, Chief Solutions Officer at Anthill.
With all the talk about multichannel marketing over the years, one would think that there’s little left to say. So why is it still such a hot topic?
Sebastian: What we hear from the industry is that their multichannel is not working as was imagined. The expectation was that it would improve ROI and increase access to HCPs. What people are experiencing, however, is that it adds costs without providing the expected improvements.
Continue reading: http://bit.ly/multichannel-2016
Company Details
Anthill Agency
+4531768492
Address:
Anthill Agency HQ
Dampfaergevej 10
Copenhagen
DK-2100
Denmark
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