Please login to the form below

Pegasus unveils new brand identity as it celebrates a year as part of Ashfield.

Pegasus, has unveiled a new brand identity signaling its successful integration with the global business, a year on from acquisition. Conceived by Pegasus’s in-house creative services team, the new look now lives across its internal and external channels.

Managing Director, Simon Hackett comments, “Its strength is in its simplicity, and our compelling mission of ‘inspiring healthy decisions’ remains at its heart. It uses strong graphic devices alongside striking campaign imagery to bring to life our personality and creativity, all backed by the strength and experience of Ashfield.”

The new brand is just one part of the agency’s continuous evolution. Fixed on its course to inspire healthy decisions through creative integrated communications, Pegasus has built a team of 110 people working with a ‘health first, sector second’ approach. The agency’s capability now spans research & insights, strategic planning, media & influencer relations, creative services, digital & social marketing and corporate services. Its swift growth has led to the opening of a new office in Macclesfield to capitalise on talent recruitment and business development opportunities in the North, as well as being able to work more closely with other Ashfield teams.

And Pegasus hasn’t stopped innovating either. Earlier this year, Pegasus launched its bespoke framework for planning in health (CHANGE) which uses behaviour change theory to add greater rigour to its strategic consultancy, and has been developed in collaboration with UCL’s Centre for Behaviour Change. It has also invested in its creative team and last year was shortlisted in the Cannes Lion Health awards. In the last 12 months, Pegasus has received five ‘Consultancy of the Year’ titles across global markets and disciplines.

Hackett explains: “Our brand is clearly a critical part of our business. For me our refreshed identity signifies more than just a strong, new look. It is a symbol of our increased strength and potential in terms of global reach, therapy area experience and service expertise. Being plugged in to the Ashfield network means we’re able to provide end-to-end solutions to health organisations across the world, offer our people greater scope in their roles, and ultimately realise our mission of inspiring healthy decisions amongst more people, in more ways.”

David Moore, Executive Director at Ashfield Healthcare Communications, agrees: “The new identity is sharp, creative and impactful and brings Pegasus firmly into our group, without diluting the unique identity that attracted us to the business in the first place. But for us the brand is just one part of the company’s value. Since we acquired Pegasus, the team has opened new revenue opportunities, developed our strategic communications and behaviour change offer and helped build our patient-centric communications focus. An incredible year and the first of many, I am sure.”

If you’re looking for an exciting career with a growing and vibrant healthcare communications agency in the Brighton or Macclesfield area, do not hesitate to get in touch via email, and we’ll be happy to talk to you about the great opportunities available.

If you’d like to know a little bit more about the team at Pegasus, and have a look at some of their great work, why not visit their website here.

This news was published by Ashfield Healthcare Communications, part of UDG Healthcare plc.

2nd June 2017



Company Details


Contact Website

Ashfield House
Resolution Road
Ashby de la Zouch
LE65 1HW

Latest content on this profile

Ashfield Healthcare Communications announces two new alliances with Argon Global Healthcare and MIMS

Caitlin qualifies as ‘Mental Health Champion’
Project Manager uses personal development funding to support friends' and colleagues' well-being – by Helen Capelin Head of Operational Excellence.
Ashfield Healthcare Communications is now in Manchester!
We are happy to announce that we have officially moved into our Manchester office! This will be our 16th office for Ashfield Healthcare Communications along with our others across Europe, America, and Asia-Pacific.
A reflection of ESMO
Client Relationship Director Fabienne Wild from Ashfield Meetings & Events reflects on the recent conference season and on her experience at the European Society for Medical Oncology (ESMO).
Ashfield releases new Divisional Casebook – stories of collaboration, innovation and success
Today's healthcare companies are looking for an agile and responsive partner to help them overcome complex challenges, deliver innovative products and break into new markets.
Allegro welcomes third intake of aspiring medical writers to fast-track training programme
Ashfield Healthcare Communications, a leading global healthcare communications agency, today welcomes its third intake of aspiring medical writers into its accelerated medical writing training programme, Allegro.