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Customer Service Representatives
There is no denying that the pharma sales model needs to adapt to today’s healthcare challenges and to meet the industry’s own promise to put the patient first. The customer service rep model can help overcome the hurdle of decreased access to physicians, support better quality of life for patients and increase (or at least maintain) sales with a lower cost base.
Summary/transcript
Today we face an aging population and an increased demand for healthcare globally, as well as increased quality of life expectations from patients. There is also increased regulation, market complexity, rising costs and decreased access to physicians.Within pharma, 83% expect further restructure of their commercial model in the next 3 years and 79% expect to reduce commercial spend.
How can pharma bridge the gap, and provide value to patients and lower the cost of promotion?
Company Details
Ashfield
Address:
Ashfield House
Resolution Road
Ashby de la Zouch
Leicestershire
LE65 1HW
UK
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