Andrew Binns, SVP Strategy & Planning for our digital and creative agency recently attended Lions Health, the world renowned festival of creativity. Here he shares his experience and insights from across the two days.
It’s been a few weeks since returning from Lions Health,
the world renowned festival of creativity, and I miss it. I miss the vibrant
buzz and the welcoming atmosphere generated by hundreds of people who want to
celebrate creativity. It truly was an incredible experience and anyone who
leaves Cannes complaining about “not being shown anything new” really didn’t
get what Lions Health is all about.
As this was my first time at Cannes Lions I was
apprehensive, nervous, excited and a tad intimidated. Would it be cliquey? Would
the pretentiousness drive me insane? Would I make some horrendous faux pas?
Would it just not be as good as I had hoped? Well, it wasn’t cliquey; everyone
was friendly, the venue was welcoming and there was no inter-agency animosity.
Indeed I had a great chat with the guys from McCann. There wasn’t a hint of
arrogance or pretentiousness. Sure, the yachts were amazing but people wandered
around in shorts and polo shirts (Ralph Lauren to be precise) and I mainly saw
very clever, very creative people talking, sharing, discussing and enjoying
themselves.
So what is the key to Lions Health for me? If you turn up
and expect to be entertained, taught and lectured you may as well stay at home.
You have to get up out of your seat, explore, challenge, approach people,
discuss and seek out the hidden gems. Lions Health is not for the lazy, it’s
for the adventurous.
So what key takeaways did I bring back?
Click
here to read Andrew’s blog in more detail, and there’s lots of interesting
video diaries too!
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