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From ideals to execution – exploring the realities of patient-centricity
The Ashfield Patients & Pharma Future Forum explores the reality of patient-centricity in 2016 and what’s next for pharma.
Since eyeforpharma, Barcelona 2015, we have heard industry, vendors, specialists, advocacy groups and patients talking about patient-centricity: what is it? What does it mean for the industry and the wider healthcare environment? What does it mean for patients? What will it look like in the future?
However, one question that’s been missing recently is “Why does it matter?” The reason this question is no longer prominent is that we have moved past the phase where we are looking for a rationale to drive towards a more patient-centric industry, and we are now actually trying to shape, deliver and measure it.
We wanted to understand how the industry was moving from vision to reality in patient-centricity. What we wanted to understand was the reality of patient-centricity today, the truth behind the buzzwords and challenges in delivering this vision. Who better to ask than industry representatives?
We convened a panel of 12 representatives from pharmaceutical companies, including large broad portfolio companies as well as smaller/mid-sized more specialist providers, in a mix of patient-centred roles from Chief Patient Officer through to regional and functional patient leads. We ran a 2-week online expert panel earlier this year, inviting our panel to discuss, as openly as possible, their company vision, the strategy and structure that they were putting in place for delivering the vision, and the key challenges they had found in moving towards patient-centricity. The panel was moderated by Andrew Schorr of Patient Power, along with Ashfield Healthcare Communications.
Click here to download our “From ideals to execution” whitepaper to learn more about the insights shared during our Patients & Pharma Future Forum and what’s next for pharma.
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