Please login to the form below

From ideals to execution – exploring the realities of patient-centricity

The Ashfield Patients & Pharma Future Forum explores the reality of patient-centricity in 2016 and what’s next for pharma.

Since eyeforpharma, Barcelona 2015, we have heard industry, vendors, specialists, advocacy groups and patients talking about patient-centricity: what is it? What does it mean for the industry and the wider healthcare environment? What does it mean for patients? What will it look like in the future?  

However, one question that’s been missing recently is “Why does it matter?” The reason this question is no longer prominent is that we have moved past the phase where we are looking for a rationale to drive towards a more patient-centric industry, and we are now actually trying to shape, deliver and measure it.  

We wanted to understand how the industry was moving from vision to reality in patient-centricity. What we wanted to understand was the reality of patient-centricity today, the truth behind the buzzwords and challenges in delivering this vision. Who better to ask than industry representatives?  

We convened a panel of 12 representatives from pharmaceutical companies, including large broad portfolio companies as well as smaller/mid-sized more specialist providers, in a mix of patient-centred roles from Chief Patient Officer through to regional and functional patient leads. We ran a 2-week online expert panel earlier this year, inviting our panel to discuss, as openly as possible, their company vision, the strategy and structure that they were putting in place for delivering the vision, and the key challenges they had found in moving towards patient-centricity. The panel was moderated by Andrew Schorr of Patient Power, along with Ashfield Healthcare Communications.  

Click here to download our “From ideals to execution” whitepaper
 to learn more about the insights shared during our Patients & Pharma Future Forum and what’s next for pharma.

7th July 2016



Company Details


Contact Website

Ashfield House
Resolution Road
Ashby de la Zouch
LE65 1HW

Latest content on this profile

Ashfield Healthcare Communications announces two new alliances with Argon Global Healthcare and MIMS

Caitlin qualifies as ‘Mental Health Champion’
Project Manager uses personal development funding to support friends' and colleagues' well-being – by Helen Capelin Head of Operational Excellence.
Ashfield Healthcare Communications is now in Manchester!
We are happy to announce that we have officially moved into our Manchester office! This will be our 16th office for Ashfield Healthcare Communications along with our others across Europe, America, and Asia-Pacific.
A reflection of ESMO
Client Relationship Director Fabienne Wild from Ashfield Meetings & Events reflects on the recent conference season and on her experience at the European Society for Medical Oncology (ESMO).
Ashfield releases new Divisional Casebook – stories of collaboration, innovation and success
Today's healthcare companies are looking for an agile and responsive partner to help them overcome complex challenges, deliver innovative products and break into new markets.
Allegro welcomes third intake of aspiring medical writers to fast-track training programme
Ashfield Healthcare Communications, a leading global healthcare communications agency, today welcomes its third intake of aspiring medical writers into its accelerated medical writing training programme, Allegro.