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Highlights: From the eyeforpharma Patient Summit
Making it real: the patient-centricity movement picks up momentum as pharma begins to deliver on the vision
Travelling to conferences like the eyeforpharma Patient Summit Europe always involves a mixture of anticipation and readiness for disappointment. We are so keen to see the progress pharma is making towards a more patient-centric model, yet, having been to a few of these meetings in the last year, we are also prepared for the possibility that the conversation may not have moved on from why we really should be focusing on patients, to what are we actually doing and how are we doing it. This time, we should have had more faith!
What we saw, heard and participated in at this year’s Patient Summit in London on October 17 – 18 was a refreshing change of pace, with a whole range of tangible examples. The meeting highlighted how pharma companies are engaging with patients and reporting on the outcomes, not just in terms of what they had learned from the experience, but what impact that had on their business decisions, and how that in turn affected patient outcomes. Patients were very present at this meeting, on the panels and as delegates, and it was great to be able to hear their perspectives first-hand.
If you would like to hear more of our highlights from the eyeforpharma Patient Summit, click here to read our article in full.
This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc.
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