Making it real: the patient-centricity movement picks up momentum as pharma begins to deliver on the vision
Travelling to
conferences like the eyeforpharma Patient Summit Europe always involves a
mixture of anticipation and readiness for disappointment. We are so keen to see
the progress pharma is making towards a more patient-centric model, yet, having
been to a few of these meetings in the last year, we are also prepared for the
possibility that the conversation may not have moved on from why we really
should be focusing on patients, to what are we actually doing and how are we
doing it. This time, we should have had more faith!
What we saw, heard
and participated in at this year’s Patient Summit in London on October 17 – 18
was a refreshing change of pace, with a whole range of tangible examples. The
meeting highlighted how pharma companies are engaging with patients and
reporting on the outcomes, not just in terms of what they had learned from the
experience, but what impact that had on their business decisions, and how that
in turn affected patient outcomes. Patients were very present at this meeting,
on the panels and as delegates, and it was great to be able to hear their
perspectives first-hand.
If you would like to hear more of our highlights from
the eyeforpharma Patient Summit, click here
to read our article in full.
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