Each year, ASCO’s Annual Meeting brings together 30,000 oncology professionals from around the world, here we explore the #ASCO16 hashtag and how pharma utilised the channel during this year's event.
The meeting is one of the largest gatherings of medical
professionals in the world, with world-renowned faculties discussing the very latest
in cancer treatment, and ground-breaking research announced throughout the
event.
ASCO’s Annual Meeting has led the way in terms of social
media utilisation. Indeed ASCO themselves state that “Social media serves as
one of the major public health engines of the 21st century, granting doctors
and the general public alike unprecedented access to information on cancer
prevention, treatments, research, and survival.”
Steve Hunt, Strategy Director for Ashfield Digital &
Creative explores the activity around the #ASCO16 hashtag – click here to browse through the deck and learn more about what Steve found.
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