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Integrating channels and data for patient support programmes
In Step 3 of our patient support series, we discussed the key ingredients to successfully change behaviour. Today, in Step 4 of the series, we look at the challenges of managing channels and data in isolation, and how to overcome them.
Consider for a moment the many stakeholders and channels involved in communicating with the patient: prescribers, nurses, pharmacists, carers, websites, social media, smart phone apps and patient literature. Each of these interactions and touchpoints generates data. Often it is collected, stored and managed in independent siloes, severely hindering the success of a patient support programme (PSP).
Now consider the added layers of communication with a global patient support plan!
It’s not difficult to understand why there is an inherent problem in managing the data from different sources within a PSP in isolation.
Click here to read more.
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Ashfield
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Ashby de la Zouch
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