Opinion piece: Patient-centricity and pharma – where are we now?
Patient-centricity is a term that has gained currency in the pharma industry in recent years, and most major companies in the sector are now dedicating resources to ensure that they put the wishes and needs of patients centre-stage in all of their business activities.
But questions
still remain before it is likely to be completely adopted by the pharma
industry, such as how should the industry define what true patient-centricity
is, and how should progress be measured?
Following active
monitoring of developments in patient-centricity this year, gauging sentiment
in the industry about progress so far, and what work still needs to be done, in
a recent webinar, Ashfield Healthcare Communications and pharmaphorum attempted
to answer these big questions.
The fundamentals to building a patient-centric business
Earlier this year,
Ashfield convened a patient forum of 12 representatives from pharma companies,
including large, broad portfolio companies as well as smaller/mid-sized, more
specialist providers. It invited contributions from a mix of people with
patient-centred roles, from Chief Patient Officer through to regional and
functional patient leads.
The participants
discussed their companies’ visions for patient-centricity, the strategy and structures
they were putting in place, and the key challenges they were encountering. The
forum was moderated by patient advocate and former cancer patient Andrew
Schorr, co-founder and director of Patient Power, along with Ashfield.
If you would like to understand more about the findings
from the patient forum and our recent webinar, click here
to read our article in full, or watch our webinar on demand here.
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