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Sharing our insights from the eyeforpharma, Barcelona 2016 patient track
A year on from the 'launch' of patient-centricity as a key theme at eyeforpharma and how have things progressed?
The overall theme at the 2016 meeting was trust. After all, for an industry that provides incredible value to society, it is still rebuilding from a somewhat tarnished reputation and prevailing low levels of trust.
Jane Neale, Multichannel Director at Ashfield Healthcare Communications, shares her thoughts and highlights from across the three days from a patient-centricity perspective.
Click here to read Jane's story.
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