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PharmaTimes recently published an
insightful article exploring this topic, including commentary from Ashfield:
- John Gerow talks about a new sales
model for the era of patient centricity, with a service team driven to not
talk about brands but to focus on delivering value for patients
- Karen Bell discusses the skills
required for reps to succeed in a multichannel world, given that around
half of today’s healthcare professionals rely heavily on digital and remote
channels as a primary source for medical enquiries and medical education
- Paul Frater and Adam Zaeske, the managing director
of Takeda UK, debate insourcing vs. outsourcing with comments on our lengthy,
successful partnership.
To read the full article, please
click
here.