Please login to the form below

Time for a Hackathon – planning, preparation and plenty of sugar!

Where does the inspiration for a day of collaboration that pushes intellectual thought, partnership and physical boundaries, begin?
For the Partnership Initiative between Ashfield Healthcare Communications and our Belgian biotech client, it all started with a casual conversation over coffee when Stephanie Tortell, SVP Group Medical Director, Ashfield Healthcare Communications, and Andrew Binns, SVP Strategy & Planning, Ashfield Digital & Creative, met with Jérémie Affergan, Senior Purchasing Manager, on a chilly, February day in Brussels. From there the spark was ignited, and the unlimited potential of an experimental and experiential partnership was on, between Ashfield Healthcare Communications and Procurement that would take us beyond previous initiatives and expectations!

Now, that’s not to say the entire process was all cake, coffee and chat (although there was definitely plenty of coffee involved… and just maybe the odd slice of cake!). Like any initiative that seeks to go outside of the norm, the road to the hackathon was a long one.

Setting the challenge  

We were off! Next phase –the truly formidable phase – where our client had the significant task to identify no more than six unique challenges that the hackathon would attempt to address. Who would have thought that narrowing all of the ideas down to five challenges, which stood a chance of resulting in a tangible, deliverable solution in less than 48 hours, would prove to be so challenging!

So after much consideration and deliberation, the final challenges were agreed just a few days before the event!

Click here to learn more about our preparation for the big event.

This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc. 


22nd February 2017



Company Details


Contact Website

Ashfield House
Resolution Road
Ashby de la Zouch
LE65 1HW

Latest content on this profile

Ashfield Healthcare Communications announces two new alliances with Argon Global Healthcare and MIMS

Caitlin qualifies as ‘Mental Health Champion’
Project Manager uses personal development funding to support friends' and colleagues' well-being – by Helen Capelin Head of Operational Excellence.
Ashfield Healthcare Communications is now in Manchester!
We are happy to announce that we have officially moved into our Manchester office! This will be our 16th office for Ashfield Healthcare Communications along with our others across Europe, America, and Asia-Pacific.
A reflection of ESMO
Client Relationship Director Fabienne Wild from Ashfield Meetings & Events reflects on the recent conference season and on her experience at the European Society for Medical Oncology (ESMO).
Ashfield releases new Divisional Casebook – stories of collaboration, innovation and success
Today's healthcare companies are looking for an agile and responsive partner to help them overcome complex challenges, deliver innovative products and break into new markets.
Allegro welcomes third intake of aspiring medical writers to fast-track training programme
Ashfield Healthcare Communications, a leading global healthcare communications agency, today welcomes its third intake of aspiring medical writers into its accelerated medical writing training programme, Allegro.