Time for a Hackathon – planning, preparation and plenty of sugar!
Where does the inspiration for a day of collaboration that pushes intellectual thought, partnership and physical boundaries, begin?
For the Partnership Initiative
between Ashfield Healthcare Communications and our Belgian biotech client, it
all started with a casual conversation over coffee when Stephanie Tortell,
SVP Group Medical Director, Ashfield Healthcare Communications, and Andrew
Binns, SVP Strategy & Planning, Ashfield Digital & Creative, met with
Jérémie Affergan, Senior Purchasing Manager, on a chilly, February day in
Brussels. From there the spark was ignited, and the unlimited potential of an
experimental and experiential partnership was on, between Ashfield Healthcare
Communications and Procurement that would take us beyond previous initiatives
and expectations!
Now, that’s not to say the
entire process was all cake, coffee and chat (although there was definitely
plenty of coffee involved… and just maybe the odd slice of cake!). Like any
initiative that seeks to go outside of the norm, the road to the hackathon
was a long one.
Setting the challenge
We were off! Next phase –the
truly formidable phase – where our client had the significant task to
identify no more than six unique challenges that the hackathon would attempt
to address. Who would have thought that narrowing all of the ideas down to
five challenges, which stood a chance of resulting in a tangible, deliverable
solution in less than 48 hours, would prove to be so challenging!
So after much consideration
and deliberation, the final challenges were agreed just a few days before the
event!
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