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OUTiCO

We are a specialist sales organisation for the NHS, pharmaceutical, and healthcare industries, providing an exceptional outsourcing service.

OUTiCO was founded in January 2011 by Mike Cooper and Paul Black on the premise of ‘doing things differently’ in a fast changing, commercial environment. Having both enjoyed successful sales and marketing careers in leading pharmaceutical companies, they gained valuable knowledge from experiencing diverse challenges, and developed a desire to bring something different to the industry.

Our flexible Multi-Channel Account Management approach goes above and beyond the e-detailing method. We have redefined the traditional KAM sales model by incorporating real-time industry intelligence, and 21st Century technology to really add value and drive optimal performance. We are committed to providing a superior service, offering flexibility without compromising on quality, and helping companies to spend less and achieve more.

* Outsourcing

We offer an exceptional outsourcing service. Our high calibre Multi-Channel Account Managers are an asset to any sales team. We go beyond the e-detailing approach, and use technical platforms to optimise engagement with Health Care Professionals, adapting our approach to suit individual needs. We communicate via video conferencing, online file sharing, cloud based telephony, email, as well as face-to-face meetings.

* Intelligence

Intelligence is at the heart of everything we do, and it sets us apart from your average outsourcing provider. We drive sales outcomes using multi-channel communication and compelling industry data. We provide powerful insights and reports which shape your sales strategy, and deploy teams when and where your brand needs it. Our impressive real-time project data and metrics, lets you see the immediate results for yourself.

* Consultancy

We offer a tailored consultancy to improve productivity and profitability based on real, up-to-date intelligence. When you buy into our Multi Channel Account Management approach, you’ll benefit from our years of industry experience. We regularly share best practice amongst our team, so you’ll be able to tap into the capabilities and intellect across all of our qualified Account Managers.

Our broad spectrum of clients include medical devices, nutrition, pharmaceutical, NHS, health, wellbeing and translation, and we’re passionate about making the companies we work with sustainable in the long term.

Press Releases

Uniphar Group plc acquires OUTiCO Ltd

White Papers and Resources

Consider the learning styles of your HCPs for higher engagement: Everyone processes information differently, and each HCP has a preferred channel.
The Holy Grail of HCP Access: This is the data you need to gain access.
Recent approval for your brand from NICE or SMC? Time to rethink your market access: Scottish cost regulators have approved funding for five new therapies on the NHS, offering new treatment options for a range of conditions.
How to get rep buy-in for multi-channel: How do you manage a team who may be resistant to change?
5 tactics to master Market Access: Is it time to rethink your game plan? To succeed at Market Access, follow these 5 tactics:
Defining Market Access and the Key to Success: Kevin Lennon, Head of Operations & Market Access at OUTiCO, shares his definition of market access and the key to success.
What's the secret to multi-channel success?: Multiple channels do not equal multi-channel
OUTiCO Case Study - Product Launch: POSITIVE FORMULARY SUCCESS WITHIN 8 MONTHS!
An insight into Multi-Channel Account Management: At OUTiCO we often talk about moving away from traditional methods, embracing change, and offering an exceptional outsourcing service, but what does that mean day to day?
Pharma needs to catch up with the digital age: New research suggests the pharma industry hasn’t kept pace with the evolving digital needs of today’s physicians.
3 ways to remember more from training: According to Professor Art Kohn, “what you do after training is more important than what you do during training”.
The Devil is in the E-Detail: All too often, pharma companies are relying on the e-detailing approach, and missing a big opportunity to engage with their customers, build relationships, and add value.
The Next Generation of Pharma Sales Reps: In recent years pharma has changed, and it’s a critical time to re-evaluate the role of the pharma sales rep.