Healthcare intelligence provider Wilmington Healthcare has won its first
client for an innovative new service that helps pharma keep abreast of change
within local NHS organisations and better understand their strategic
priorities.
The Healthcare Transformation Tracker, which is a Key Account Management
(KAM) tool, enables pharma to search lengthy NHS documents at the touch of a
button to identify opportunities within specific regions and allocate resources
appropriately.
The product, which is now being used by a top pharma company, helps industry
follow NHS change within three critical categories - disease and therapy areas;
infrastructure, such as NHS estates, finance and transport, and the NHS transformation agenda.
Searches can be conducted across NHS organisations, such as trusts and
Clinical Commissioning Groups (CCGs), within a Sustainability and
Transformation Partnership footprint. Documents that can be perused
include STP plans, operating plans, commissioning plans and board meeting
papers.
For example, by searching on
the term ‘diabetes’, a client can find out what individual STPs and their
constituent organisations are saying about it; how services are being
redesigned for it in different geographical regions and what is happening to
enable this change with regards to NHS infrastructure.
To ensure they are targeting the appropriate personnel within local NHS
organisations, pharma can also use the tracker to keep abreast of structural
changes. For example, it can find out if a specific group of CCGs has formally
merged or is acting as a single entity.
The
service replaces Wilmington Healthcare’s STP tracker, that was launched
in 2016, and reflects the radical change that continues in the NHS as ten areas
prepare to become Integrated Care Systems (ICSs).
Gareth Thomas, Managing Director of Wilmington Healthcare, said: “Accessing
key influencers within the NHS is becoming increasingly difficult for pharma. When
companies do secure meetings, they should have a sound grasp of what is
happening within a specific locality and go armed with a tailored solution that
meets clearly identified needs.
“The transformation tracker helps
pharma operate in this strategic and highly targeted way by enabling it to quickly
extract relevant snippets of information from lengthy strategic documents and
follow changes within the NHS as they unfold in different ways across different
parts of the country.”
Ends
Notes to Editors
For more information, please
contact:
Andrew
Baud and Catherine McNulty, Tala, +44 (0) 20 3397 3383 or +44 (0) 7775 715775, Email:
andrew.baud@teamtala.com /catherine.mcnulty@teamtala.com
About
Wilmington Healthcare and Wilmington plc
Wilmington
Healthcare within the UK, incorporates HSJ, Binley’s, OnMedica, and Wellards . A part of Wilmington plc
whose group companies help clients turn data into actionable business benefit,
Wilmington Healthcare focuses on working with its customers to turn its high
quality healthcare data into meaningful intelligence to support their business
objectives and the improvement of healthcare. For further information, visit www.wilmingtonhealthcare.com.
Wilmington plc focuses on three key knowledge areas: Risk & Compliance, Professional,
and Healthcare. Wilmington’s businesses enable professionals and their
organisations to perform better by providing quality, relevant and reliable
information, education and networking. For more information on Wilmington plc
visit www.wilmingtonplc.com.