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Measurement in Med Comms: Striving for Creative Effectiveness
How to achieve creative success in Med Comms (Article written 6th Jan 2020)
A real passion of mine is creative effectiveness – does the work we produce work? At Dice it’s one of our 4 core pillars in creating what we call Pharmacohesion – measurement.
Too often in this industry a job is delivered, sent live, and the next opportunity to look at its impact is in 12 months’ time (or longer). As an industry we don’t measure our work enough.
It’s no doubt a factor of every project’s journey through the rigorous approval process, a sense of relief comes across everyone at completion and the next project needs to get started right away.
This is a trap we all fall in to. We should all be doing our utmost to avoid it.
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Dice Medical Communications
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The Yard
14-18 Bell Street
Maidenhead
Berkshire
SL6 1BR
UK
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