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Global Marketing, Technology, and Innovation
Jim Lefevere, Director of Global Marketing Services at Roche, discusses the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19. He also touches on the slow but quickly accelerating virtualization of the healthcare industry. Especially, he focuses on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future. Finally, Jim gives his insights on the current and future states of data privacy and ownership, AR/VR technology, and more.
Company Details
Impetus Digital
Address:
Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
Toronto
Ontario
M5J 2N8
Canada
Latest content on this profile
- Diversifying Healthcare AI with Federated Learning
- Dr. Ittai Dayan, Co-founder & CEO of Rhino Health, shares how his company is transforming the way healthcare AI solutions are created, adopted and measured. He will also explore how to create equitable access to advanced AI-based diagnostics and treatment pathways, how biopharma companies can leverage federated learning to overcome the challenges of accessing real-world data, and more.
Impetus Digital
- Virtual Steering Committee & Peer Influence Program
- In this customer story, we describe the methodology and results of our client’s ongoing Virtual Steering Committee & Peer Influence program.
Impetus Digital
- How to Increase Engagement During Virtual Events
- Tip #8 - Do you make sure to have a host for all your virtual events? Check our top 10 tips to increase engagement during virtual events: https://www.impetusdigital.com/2021/03/25/top-10-tips-to-increase-engagement-during-virtual-events/
Impetus Digital
- Repurposing Off-Patent Drugs Through Crowd Funding
- Savva Kerdemelidis, Founder & CEO of Crowd Funded Cures, explores the concepts of interventional pharmacoeconomics and pay-for-success contracts to fund new uses for off-patent drugs and other unmonopolizable therapies.
Impetus Digital
- Live Webinar: Diversifying Healthcare AI with Federated Learning
- A Fireside Chat with Dr. Ittai Dayan, Co-founder & CEO of Rhino Health
Impetus Digital
- Virtual Tools for Promoting Diversity in Pharma and Clinical Trials
- It is no secret that Pharma (still) has a major diversity problem.
Impetus Digital
