Global Marketing, Technology, and Innovation
Jim Lefevere, Director of Global Marketing Services at Roche, discusses the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19. He also touches on the slow but quickly accelerating virtualization of the healthcare industry. Especially, he focuses on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future. Finally, Jim gives his insights on the current and future states of data privacy and ownership, AR/VR technology, and more.
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- Versatility! Top 10 benefits of virtual advisory boards
- Here's another great tip on why the benefits of virtual advisory boards are superior to in-person and hybrid advisory boards.
#10. Versatility!
Another major advantage of using a virtual platform for all of your stakeholder engagement and collaboration needs is versatility. In addition to advisory boards with HCPs, patients, and payers, comprehensive online platforms such as the Impetus InSite Platform® can be used for countless other applications. These include (but are far from limited to) working groups and steering committees; medical education, training, and speaker programs; “digital offices” and HCP community boards; grant submission and review programs; patient journey mapping and treatment pathway profiling; journal clubs; virtual product launches, and much, much more!
To learn more about this and other great benefits of virtual advisory boards, check out our blog https://www.impetusdigital.com/2021/09/17/top-10-benefits-of-virtual-advisory-boards/
Interested in learning how we can help you engage your advisors, HCPs, patients, and stakeholders with expertly executed virtual meetings and programs? Visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/
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- Clinical Trials Investigator and Patient Engagement Planning: A Customer Story
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- New Playbook Alert: Virtual Patient Engagement
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- No “White Space” Between Live Meetings; the top 10 benefits of virtual advisory boards
- Here's another great tip on why the benefits of virtual advisory boards are superior to in-person and hybrid advisory boards.
#9. No More “White Space” Between Live Meetings
Clearly, the benefits of asynchronous advisory boards online are numerous. However, they are not meant to replace web, hybrid, and in-person meetings (once safe again). Although they have lower engagement and attendance rates, face-to-face consultancy meetings serve important purposes too. That said, the “white space” between these interactions is a problem, especially if only held once a year.
Adding online touchpoints helps increase overall stakeholder reach and interaction frequency throughout the year. Furthermore, they can be used to prepare the advisors for the live meeting by allowing them to get familiar with the data they will be presented so that they can get more involved in the discussion component of the meeting.
Adding a pre-meeting touchpoint is also invaluable for getting the advisors’ feedback on the most pressing topics to focus on. Changes to the slides, agenda, and workshops can be implemented to respond to the sentiments provided during this pre-meeting touchpoint. Additionally, the meeting slides can capture key insights from the pre-meeting summary report. In turn, this gives your advisors a sense that you truly value their opinions.
After the meeting, a post-meeting touchpoint can be conducted within a few weeks to gather feedback on the meeting itself and to build on the insights collected. This also helps the advisors think back to and reflect on the learnings from the live meeting.
To learn more about this and other great benefits of virtual advisory boards, check out our blog https://www.impetusdigital.com/2021/09/17/top-10-benefits-of-virtual-advisory-boards/
Interested in learning how we can help you engage your advisors, HCPs, patients, and stakeholders with expertly executed virtual meetings and programs? Visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/
Follow us on social media
https://linkedin.com/company/impetus-digital
https://twitter.com/impetus_digital
https://facebook.com/ImpetusDigital.fb
https://impetusdigital.com/podcast/
Impetus Digital

- The problem with clinical trials (and how virtual insight-gathering can help)
- While still the gold standard of research, clinical trials are often riddled with issues that limit their applicability to broader populations or delay market access.
Impetus Digital
- Ease and Effectiveness of Knowledge Sharing; the top 10 benefits of virtual advisory boards
- Here's another great tip on why the benefits of virtual advisory boards are superior to in-person and hybrid advisory boards.
#8. The Ease and Effectiveness of Sharing Knowledge and Data
Advisors appreciate having clinical data and information for context-setting and reference at the beginning of each online activity. Having the ability to take their time going over these resources ensures a much more thorough understanding of the data.
The advisors themselves can also easily share data, knowledge, and patient cases. Further, they can back up their statements by attaching files and links to journal articles or guidelines.
To learn more about this and other great benefits of virtual advisory boards, check out our blog https://www.impetusdigital.com/2021/09/17/top-10-benefits-of-virtual-advisory-boards/
Interested in learning how we can help you engage your advisors, HCPs, patients, and stakeholders with expertly executed virtual meetings and programs? Visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/
Follow us on social media
https://linkedin.com/company/impetus-digital
https://twitter.com/impetus_digital
https://facebook.com/ImpetusDigital.fb
https://impetusdigital.com/podcast/
Impetus Digital