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Global Marketing, Technology, and Innovation
Jim Lefevere, Director of Global Marketing Services at Roche, discusses the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19. He also touches on the slow but quickly accelerating virtualization of the healthcare industry. Especially, he focuses on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future. Finally, Jim gives his insights on the current and future states of data privacy and ownership, AR/VR technology, and more.
Company Details
Impetus Digital
Address:
Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
Toronto
Ontario
M5J 2N8
Canada
Latest content on this profile
- Live Webinar: Protecting Ownership of Technological & Pharmaceutical Innovation
- Fireside Chat with Joshua Goldberg, Co-Managing Partner at Nath, Goldberg & Meyer
Impetus Digital
- Developing Innovative Digital Strategies to Engage Patients
- Caitlin Wagner, Associate Marketing Director at Pharming, shares her expertise on innovative patient engagement strategies, including the roles of mobile apps and social media, the impact of the COVID-19 pandemic on how Pharma engages patients, and her predictions for the future.
Impetus Digital
- Live Webinar: Measuring Vital Health Indicators Through Your Camera
- Fireside Chat with Dr. Keith Thompson, Chief Medical Officer at Nuralogix Corporation
Impetus Digital
- Live Webinar: Expanding Access to High-Quality Healthcare
- Fireside Chat with Dr. Jason Cross, Co-Founder & Chief Strategy Officer at Rymedi
Impetus Digital
- The New Normal: Upcoming Trends in Clinical Trials
- Samuel Searcy, Founder & CEO of CliniStart, shares his expert insights into trends, current gaps, and future predictions for clinical trials. Among many other things, we also dive into his tips for founding and leading a successful startup during a global pandemic, including his tips for building company culture virtually and why diversity and an open work environment are key.
Impetus Digital
- Digitizing Cardiac Rehab to Capture and Retain More Patients
- Dr. Harsh Vathsangam, CEO & Co-Founder of Moving Analytics, shares his expertise on mobile health and discusses how it can be used to improve patient adherence and access to cardiac rehab for under-served populations. He also explains why mobile health and telehealth are the future of healthcare.
Impetus Digital
