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Impetus Digital Fireside Chat with Jim Lefevere from Roche
Jim Lefevere from Roche, discusses the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19. We also touch on the slow but quickly accelerating virtualization of the healthcare industry. Especially, we focus on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future.
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Latest content on this profile
- Top 10 benefits of virtual advisory boards: Save Time and Resources
- We've broken down the top ten benefits of why virtual advisory boards are superior to in-person and hybrid advisory boards.
#1. Countless Hours of Time-savings and Substantially Reduced Costs
We’ll start with two of the most obvious advantages of virtual advisory boards compared to in-person meetings: time and cost savings.
With shrinking budgets and smaller Pharma cross-functional teams, it is becoming increasingly important to strategically assess how to best allocate funds to specific customer target segments. Most customer universes have increased in size and complexity over the years, as physicians are no longer always the primary decision-makers when it comes to prescribing medications. Administrators, payers, nurses, pharmacists, other allied health professionals, and patient advocates are all playing substantial decision-making roles. Many of our clients are choosing to conduct parallel advisory boards with HCPs from different regions or with different groups of advisors (e.g., patients and doctors, general practitioners and specialists), which can quickly become very expensive and time-consuming if done in person.
By moving your advisory board activities online, for the cost of one in-person meeting, you can reach three times as many customers or engage the same group of advisors four times!
To learn more about this and other great benefits of virtual advisory boards, check out our blog https://www.impetusdigital.com/2021/09/17/top-10-benefits-of-virtual-advisory-boards/
Interested in learning how we can help you engage your advisors, HCPs, patients, and stakeholders with expertly executed virtual meetings and programs? Visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/
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- 10 Important Advisor Questions: Placement of Your Product in the Current/Future Treatment Algorithm
- As part of our top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board touchpoints, here's another one to keep in mind:
5. Placement of Your Product in the Current and Future Treatment Algorithm
What are the current and potential places of your product in the treatment algorithm for specific patient populations? What factors (e.g. demographic, clinical, and regulatory/reimbursement factors, new data, or loss of exclusivity) may affect this?
Learn the other questions by reading our blog:
https://www.impetusdigital.com/2020/02/03/top-10-most-important-advisor-questions/
For more information on how we can help you engage your advisors, HCPs, patients, and stakeholders, visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/
Follow us on social media
https://linkedin.com/company/impetus-digital
https://twitter.com/impetus_digital
https://facebook.com/ImpetusDigital.fb
https://impetusdigital.com/podcast/
Impetus Digital
- Top 10 Most Important Advisor Questions: Strengths and Weaknesses of Your Product
- As part of our top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board touchpoints, here's another one to keep in mind:4. Strengths and Weaknesses of Your ProductWhich practical considerations or product monograph specifics pose limitations to your brand and which can you positively leverage to differentiate your product from its competitors? How can you overcome the potential limitations in the short- and long-term? Learn the other questions by reading our blog:https://www.impetusdigital.com/2020/02/03/top-10-most-important-advisor-questions/For more information on how we can help you engage your advisors, HCPs, patients, and stakeholders, visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/Follow us on social mediahttps://linkedin.com/company/impetus-digitalhttps://twitter.com/impetus_digitalhttps://facebook.com/ImpetusDigital.fbhttps://impetusdigital.com/podcast/
Impetus Digital
- Top 10 Most Important Advisor Questions: Messaging and Branding
- As part of our top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board touchpoints, here's another one to keep in mind:
3. Messaging and Branding
How are your value proposition, differentiation, messaging, and branding affecting your brand’s growth? What are you doing right and what should you do differently?
Learn the other questions by reading our blog:
https://www.impetusdigital.com/2020/02/03/top-10-most-important-advisor-questions/
For more information on how we can help you engage your advisors, HCPs, patients, and stakeholders, visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/
Follow us on social media
https://linkedin.com/company/impetus-digital
https://twitter.com/impetus_digital
https://facebook.com/ImpetusDigital.fb
https://impetusdigital.com/podcast/
Impetus Digital
- Top 10 Most Important Advisor Questions: Key Brand Attributes
- As part of our top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board touchpoints, here's the first one to keep in mind:
2. Key Attributes of Your Brand
What attributes of your product or brand are the most concerning to HCPs, payers, and patients? How can you mitigate those concerns? Which attributes do HCPs, payers, and patients appreciate the most? How can you leverage these key attributes?
Learn the other questions by reading our blog:
https://www.impetusdigital.com/2020/02/03/top-10-most-important-advisor-questions/
For more information on how we can help you engage your advisors, HCPs, patients, and stakeholders, visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/
Follow us on social media
https://linkedin.com/company/impetus-digital
https://twitter.com/impetus_digital
https://facebook.com/ImpetusDigital.fb
https://impetusdigital.com/podcast/
Impetus Digital
- Top 10 Most Important Advisor Questions: Unmet Needs
- As part of our top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board touchpoints, here's the first one to keep in mind:1. Advisor Questions on Unmet NeedsFor example – what are the most important unmet needs of your advisors or their patients? What innovative resources, tools, or data would help to overcome these? What role, if any, can your company play in helping your advisors?Learn the other questions by reading our blog:https://www.impetusdigital.com/2020/02/03/top-10-most-important-advisor-questions/For more information on how we can help you engage your advisors, HCPs, patients, and stakeholders, visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/
Impetus Digital
