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Impetus Digital Fireside Chat with Jim Lefevere from Roche

Jim Lefevere from Roche, discusses the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19. We also touch on the slow but quickly accelerating virtualization of the healthcare industry. Especially, we focus on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future.


11th May 2020

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