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Improving Drug Access with Data Analytics
Earlene Biggs, VP of Market Research & Analytics at ICON, explores best practices for life science market research and actionable analytics. She also shares her tips for creating organizational wellbeing and inclusiveness, plus much more.
Company Details
Impetus Digital
Address:
Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
Toronto
Ontario
M5J 2N8
Canada
Latest content on this profile
- Virtual MSL/Sales training programs and events
- Top 10 ways to leverage the Impetus InSite Platform® for internal MSL/Sales training programs and events
Impetus Digital
- Top 10 Benefits of Virtual Advisory Boards
- As the world is slowly starting to open up again, it can be tempting to rush back to the pre-pandemic days of in-person advisory boards. However, it would be foolish to ignore the many pain points associated with traditional key opinion leader (KOL) engagement. In-person advisory boards require finding a time and place that will work with all advisors’ busy schedules. They also force both Pharma representatives and advisors to travel and take time away from their families and/or work. Not to mention the high cost and environmental impact associated with renting a venue, organizing transportation, food, etc. One can also debate just how effective these “one-off” type meetings really are in terms of gathering insights and fostering authentic relationships. How can you create ongoing engagement with someone you only see once a year?A silver lining of the COVID-19 pandemic is the digital transformation of Pharma. Organizations are finally starting to realize that there is another, better way to conduct their meetings and programs. In this article, based on a 2019 Impetus Digital white paper, I share the top 10 benefits (+ a bonus) of virtual advisory boards and why they should be part of every brand’s toolbox in the post-COVID new normal. Read the full blog article here.
Impetus Digital
- Traversing the MedTech Regulatory Landscape in the Interest of Patients
- A Fireside Chat with Dr. Bassil Akra, CEO of Akra Team GmbH
Impetus Digital
- Live Webinar: Scanning for Health Indicators & Risks Through Your Smartphone
- A Fireside Chat with Vlado Bosanac, Co-Founder & Head of Strategy and Revenue Growth at Advanced Human Imaging
Impetus Digital
- Amplifying Opinions of Patients & Caregivers for Higher Quality of Care
- Pam Cusick, Senior Vice President of Rare Patient Voice, dives into diversity, equity, and inclusion in Pharma and clinical trials; ways to enhance the patient’s voice in their treatment journey and health decisions; the major barriers to patient-centricity in clinical trials, and much more.
Impetus Digital
- The Future of MedTech: Streamlined Clinical Data Collection & Management
- Jón Ingi Bergsteinsson, Co-founder & CCO at SMART-TRIAL, explores the barriers to, and benefits of, digitalization of clinical operations and trials in the MedTech industry, plus much more!
Impetus Digital
