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Congress eHuddle & Debrief Session: A Customer Story

How a Pharma team hosted daily MSL “eHuddles” during ASCO 2021 plus a post-congress debrief session using our asynchronous platform.

In this customer story, we show how a client leveraged Impetus Digital’s cutting-edge virtual tools, comprehensive online platform, and white-glove digital and strategic services to host daily MSL “eHuddles” during the ASCO 2021 annual meeting. Additionally, they hosted a post-congress debrief session using Impetus’ asynchronous platform.

The client’s main objectives were to:

  1. Maximize the number of actionable insights captured during ASCO 2021 by dividing sessions between MSLs and leveraging InSite Exchange™ to share back the insights in real-time or when convenient.
  2. Debrief on the insights collected during the annual meeting, including in-depth reviews of key abstracts presented.
  3. Easily share key insights with the broader Medical and cross-functional teams.

To learn more about our client’s approach and the outcomes of this project, access the full customer story here.

29th September 2021



Company Details

Impetus Digital

Contact Website

Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
M5J 2N8

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