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The Evolving Role of Social Media in Healthcare

In recent years, social media has evolved into an essential part of Pharma operations, for better or worse.

Within the life science space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. In addition, many organizations are now using social media for nonaccredited medical education, social listening, and facilitation of networking and best practice-sharing. In this article, we're exploring a few ways that Pharma teams are using social media and other online collaboration platforms to connect, educate, and influence.

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13th March 2023

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Impetus Digital

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