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Virtual product launch planning: the ultimate playbook

We walk you through, step-by-step, how cross-functional teams can seamlessly work together and overcome the many obstacles associated with traditional product launches.

To ensure a successful product launch, careful implementation is needed. These events can have huge downstream impacts on a pharmaceutical company. However, planning for a product launch involves several moving parts, including coordination between numerous internal teams and external vendors, as well as the use of multiple, disparate virtual meeting and collaboration platforms. This requires substantial time and resources and commonly results in project delays and high costs.

Further, people involved in product launches typically have multiple strategic brand objectives to manage, including regulatory, market access, pricing, manufacturing, medical education, and marketing objectives. This makes streamlining communication and collaboration between internal and external stakeholders essential.

In Impetus Digital’s new comprehensive playbook focused on virtual product launches, we walk you through, step-by-step, how cross-functional teams can seamlessly work together and overcome the many obstacles associated with traditional product launches.

1st August 2022

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Impetus Digital

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