The power of influence in transforming women’s health
March 24, 2022 | hormone replacement therapy, menopause, women's health
Over the past four years HRT prescriptions have doubled in the UK, the cause was turbo charged by the action of celebrities and influencers.
The longer that I work in healthcare communications, the more I realise that women’s health has often been treated as an afterthought; something which certainly should not be mentioned in polite society.
The ancient Greeks believed that a woman’s health was affected by her uterus moving around inside her abdominal cavity. ‘Female hysteria’ was a medical diagnosis which could condemn a woman to a sanitorium. A Victorian lady visiting her doctor would have received no constructive medical assistance for forgetfulness or debilitating hot flushes.
Even today there are still topics related to women’s health considered taboo by some. The menopause has always felt like one of those taboo topics. Yet over the past 12 months there has been a revolution in the conversation, the legislation and the celebration of a natural process which half of the human population will go through.
But how did this come about?
It took a long time to realise the impact of hormone depletion on a woman’s health. The clinical symptoms were identified as ‘hormone deficiency syndrome’[i] whose consequences included other chronic health conditions such as osteoporosis. Hormone Replacement Therapy (HRT) became part of the ‘feminine forever’ concept of the 1960s which claimed that “menopause is a hormone deficiency disease, curable and totally preventable, just take oestrogen.”[ii]
HRT continued to grow in popularity after the 1960s, particularly with research showing the links between certain doses and a reduced risk of endometrial cancer. In 1988, the US FDA approved HRT for the prevention of osteoporosis not just for the treatment of hot flushes.[iii]
But the upward trend halted suddenly following publication of results from the Women’s Health Initiative (WHI) study in 2002 and data from the Million Women Study (MWS) in 2003. These study data seemed to indicate an increased risk of breast cancer and cardiovascular disease, particularly with some forms of HRT.[iv],[v]
Both doctors and those using HRT were confused regarding safety issues. Doctors advised their patients to come off HRT and many women stopped taking it immediately. In 2003, prescriptions for HRT in England were 20.7% below the 2001 figure.[vi]
This provided an opportunity for natural remedies and non-pharmacological approaches. However, the lack of evidence and the advent of stricter legislation on claims limited their impact.
Fast forward
Over the past four years HRT prescriptions have doubled in the UK, from 238,000 in January 2017 to 538,000 in December 2021. This was partially driven by new research and re-analysis of the aforementioned WHI and MWS studies, but as is so often the way with health campaigns in the 21st century, the cause was turbo charged by the action of celebrities and influencers.
“I have never had a reaction like the one I received after Sex, Myths and the Menopause aired,” Davina McCall told Hello! Magazine.
“It was profoundly moving and deeply humbling and what I realised is that women need more answers, more support and a voice.”
The documentary in question, broadcast on Channel 4, explored Davina’s own experience with the menopause and exposed short-falls in the way women’s health was handled.
Davina was joined by Penny Lancaster and panellists of Loose Women who launched their ‘Menopause Manifesto’ which included calls for mandatory menopause training for GPs and support in the workplace.
MP Carolyne Harris and Diane Danzebrink (founder of Menopause Support and the #MakeMenopauseMatter campaign) have also led the charge to improve menopause education and access to HRT, with the former spearheading the change in government legislation on prescription charges. Their work has kept menopause and HRT in the media and on the parliamentary agenda.
All of a sudden, our TV screens and newspapers are full of successful, glamorous women talking about their experiences with the menopause – hot flushes, tears and all.
The power of your platform
Work and research on the menopause are not new, as McCall makes clear herself. But what has made the change is the people talking about it.
Why? Aside from the influence they hold and the huge numbers of people they can reach it’s the image they portray.
These models, TV presenters and authors have cast aside the previous image of a menopausal woman more akin to Last of the Summer Wine’s Nora Batty and shown that not only is it okay to talk about the reality of this pivotal moment in a woman’s life – but you can still be sexy and successful.
When it comes to behavioural change, we want to see role models that blaze a trail for the rest of us.
Of course, part of why these celebrities and influencers were able to deliver such impact is because of their platform, but it is also because for these women menopause is a daily reality and they refused to accept the lack of access to treatment without a fight.
[i] Keep P.A., Kellerhals J. The ageing woman. In: Lauritzen C., van Keep P.A., editors. Ageing and Estrogens. Frontiers of Hormone Research, Proceedings of the 1st International Workshop on Estrogen Therapy, Geneva, Switzerland, 1972. Volume 2. S. Karger; Basel, Switzerland: 1973. pp. 160–173.
[ii] Wilson R.A. In: In Feminine Forever. Evans M., editor. Lippincott & Co.; Philadelphia, PA, USA: 1996.
[iii] Lobo R.A. Hormone-replacement therapy: Current thinking. Nat. Rev. Endocrinol. 2017;13:220–231. doi: 10.1038/nrendo.2016.164
[iv] Million Women Study Collaborators. Breast cancer and hormone-replacement therapy in the Million Women Study. Lancet. August, 2003. DOI:https://doi.org/10.1016/S0140-6736(03)14065-2
[v] Writing Group for the Women’s Health Initiative Investigators. Risks and Benefits of Estrogen Plus Progestin in Healthy Postmenopausal Women: Principal Results From the Women’s Health Initiative Randomized Controlled Trial. JAMA. 2002;288(3):321–333. doi:10.1001/jama.288.3.321
[vi] Townsend J, Nanchahal K. Hormone replacement therapy: limited response in the UK to the new evidence. Br J Gen Pract. 2005 Jul;55(516):555. PMID: 16004748; PMCID: PMC1472792.
This content was provided by Say Communications
Company Details
Latest Content from Say Communications
Stick or twist? The future of HCP engagement
The Covid-19 pandemic forced companies to be more agile and rethink their value offering when engaging with HCPs, but what does the future of HCP engagement look like?
Stick or twist? Looking at the patient experience as we emerge from the COVID pandemic
The pandemic has given us a glimpse (actually, more of a very long look) at an alternative way of receiving healthcare and engaging with the NHS. And that alternative fits...
Stick or Twist? Healthcare brands in a (post) COVID-19 world
How have our perceptions of healthcare brands and our purchasing habits changed during the COVID-19 pandemic?
The impact of 5G on digital marketing
Excitement around the next generation of internet connectivity is mounting, as it promises to revolutionise the way we interact with the world. The question for communications professionals is what will...
COVID-19 is redefining the value of ‘critical jobs’: An opportunity for social care?
Despite the varied and rewarding nature of a job which makes a real difference to the lives of adults from a range of backgrounds every single day, it is fair...
How to keep your weight under control during lockdown
One nightmare scenario would be if we all get to the end of lockdown with our sanity but then find that we are too fat to get out of the...
Brands stepping up to show solidarity during COVID-19
The brands that are stepping up to show solidarity during COVID-19 will be those that are remembered long after pandemic passes.
HARNESSING TECHNOLOGY TO TRANSFORM HEALTHCARE IN THE DIGITAL AGE
THE IMPACT OF TECHNOLOGY IN HEALTHCARECutting-edge technology is rapidly changing the healthcare landscape. When you look closely at the rate and level of innovation brought about by tech over the...
Language barriers: Obesity has become a loaded word
We have a worldwide ‘obesity crisis’. Everyone knows this; obesity is in the news almost every week for one reason or another, but what we seem less sure of is...
All Change: The Challenges of Embracing a Plant-Based Diet
Rick Wilson – Director of Nutrition and Dietetics at Kings College Hospital for 30 years up to his retirement in 2015, BSc. RD (retired) – looks at some of the...