White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
No one needs to go hungry in London
March 2, 2016 | White Papers and Resources |
Our Say blogger returns to St James’s Church Winter Shelter for an overnight shift for the West London Day Centre charity.
Brought to you by Say Communications
Issues facing brand teams and how agencies help to deliver value
March 2, 2016 | White Papers and Resources |
We interviewed Wayne Atherden, Procurement Director Commercial Services at Janssen, to get his view on the issues facing brand teams and how agencies help to …
Brought to you by Blue Latitude Health
Beyond the patient journey: Designing for behaviour change
March 1, 2016 | White Papers and Resources |
In 2016, it’s time to update our model for the customer journey. Customer Experience Consultant Anna Tamasi talks us through the future of journey mapping.
Brought to you by Blue Latitude Health
Should We Care About Rare Diseases? By Alastair Kent
February 29, 2016 | White Papers and Resources |
Alastair Kent, OBE, the Director of Genetic Alliance UK and chair of Rare Disease UK tells us why it’s so important to care about rare …
Brought to you by Say Communications
Breaking Down the Barriers to Behaviour Change by Patrick Ladbury
February 24, 2016 | White Papers and Resources |
Patrick Ladbury, the Director at the NSMC delves further into the barriers to behaviour change, and offers us tricks of the trade in his second …
Brought to you by Say Communications
Affiliate friendly content: e-detailing materials that local markets love
February 23, 2016 | White Papers and Resources |
What’s the point of marketing content that doesn’t get used?
Brought to you by Anthill Agency
Brand teams: They’re not what you think they are
February 19, 2016 | White Papers and Resources |
Head of Commercial Matt Bolton of Blue Latitude Health breaks down what we mean when we talk about eliminating the last silos in pharma marketing.
Brought to you by Blue Latitude Health
Why are doctors frustrated with the digitalisation of healthcare?
February 17, 2016 | White Papers and Resources |
In this article, Customer Experience Consultant Anna Tamasi from Blue Latitude Health highlights the most common usability and user experience implications that the digitalisation of …
Brought to you by Blue Latitude Health
Changing faces – overcoming the taboo of marketing to a mature audience
February 15, 2016 | White Papers and Resources |
Our new blog highlights the challenges for communicating to consumers who are 50+ and how they must be tackled in order to create marketing opportunities.
Brought to you by Say Communications
Free Thinking: From promise to practice: immuno-oncology in action
February 9, 2016 | White Papers and Resources |
Our latest Free Thinking white paper series explores what the global outlook is like for new immunotherapy products and asks key opinion leaders and payers …
Brought to you by Inizio