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- PMLiVE

Doximity

- PMLiVE

Listen? Do you want to know a secret?

Social media listening is currently trending, but is it ‘hear’ to stay for pharma?

Don’t use the ‘SM’ words!

'Social media' should be avoided - unless you want seasoned industry types to start heading for the hills

- PMLiVE

Pfizer collaborates with vloggers on YouTube smoking cessation campaign

Will work with film makers such as Dan Bull, Steven Bridges and Cherry Wallis

NHS to expand video and email consultation pilots

Move is part of plans to increase patient access to GPs and pharmacists

- PMLiVE

Leo Pharma sets out its social media principles

Also expands its use of Twitter with two newaccounts

National Institute for Health and Care Excellence NICE logo

Patients should have a say in their medication, claims NICE

Also states health practitioners should be able to share information

Digital diagnostic tech improves GP accuracy

New study says using digital diagnostic advice can help reduce risk of misdiagnosis

- PMLiVE

Mind names YouTube star as first digital ambassador

Zoella launches #DontPanicButton campaign to raise awareness of anxiety

- PMLiVE

Novartis brings creative malaria campaign to Pinterest

Invites users to create their own mosquito-killing story

Monitoring the social media activity of HCPs

Do your research when planning a digital engagement strategy

- PMLiVE

Guidance is no barrier to engaging on Twitter

Five simple, compliant tactics for European pharma marketers to consider

A drug bottle with a 'like' option on the label

Facebook: mobile is not a technology, it’s a consumer behaviour

Social network gives pharma marketers attending ThinkDigital some tips

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