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This page shows the latest Facebook news and features for those working in and with pharma, biotech and healthcare.

Retrospective prospective

media was in its infancy with another year to come before we heard of LinkedIn, Myspace and then Facebook, and it would be another five years before the arrival of the

Latest news

Making social sexy

In the last five years, manufacturers of sexual health products have partnered with pharmacies to make the most of Facebook advertising to lower STI rates. ... This included using Facebook ads to connect people to free home-based STI test kits they can
WHO partners with WhatsApp to provide accurate COVID-19 information

Social media platform will provide users with facts around virus. The World Health Organization (WHO) has partnered with social media platforms WhatsApp and its parent company Facebook to provide users with ... WHO is launching a messaging service with
How AI is transforming the way we collect market insights

We have all become so accustomed to AI without even realising it, eg, the autocorrect function on our smartphones and the automatic tagging of friends in our Facebook photos are both
Healthcare’s voice revolution

The elephant in the room is the issue of privacy and security – which has been at the front of people’s minds since the Facebook/ Cambridge Analytica scandal.
Transformation in healthcare professionals’ digital behaviours

Facebook, Instagram, Sina Weibo, Tik Tok, Twitter and Reddit, to name a few, have changed the way individuals interact with each other across the globe as well as the way data ... We have seen HCPs using public social media such as Facebook, Twitter and

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Latest Intelligence

Next congress, please: making the most of virtual pharmaceutical congresses

Elements such as hashtags, social media feeds, closed Discord of Facebook groups and live Twitter feeds during conference sessions all add additional layers of interest for attendees.
Into the metaverse – could healthcare companies bravely go where few have already gone before?

Facebook becomes Meta. In October 2021, Mark Zuckerberg announced that Facebook had undergone a huge rebrand to become Meta. ... Others were unsure of it, with many ruminating that Facebook’s lack of ‘cool’ among Gen Z might be a barrier to entry
The love/hate relationship between creativity and data in healthcare

On the other, you get the infamous ‘Chairs are like Facebook’ ad. ... While others use data as a broad jumping-off point to obscure metaphors between their brand and inanimate objects – did you know that Facebook is like chairs?
Understand, identify and partner with HCPs to improve patient support

Across online platforms such as Twitter, Instagram and Facebook, activity has increased compared to the same period pre-pandemic, as people seek to make connections in a more isolated world.
The remote working revolution

Facebook expects around 50% of its workers to be remote by 2025 and the chief executive of a Canadian e-commerce company tweeted to its 5, 000 workers: ‘Office-centricity is

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Latest appointments

Boehringer Ingelheim's John Pugh set for move to Accenture

He also created the Facebook game Syrum, won two PM Society awards - in Digital Media and as Digital Pioneer, and picked up an eyeforpharma Digital Innovator award.
JDRF names new CEO

Rapp replaces Jeffrey Brewer who announced his departure on Facebook. Brewer's status update said: “New JDRF Board Chair notified me on Friday [July 18] that they'd like to go
Ogilvy HealthPR appoints social media manager

The videos were viewed more than 90, 000 times online and the campaign reached more than 30 million people via Facebook and Twitter.

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Latest from PMHub

Could femtech be the answer to the gender health gap?

Published November 20, 2019. Accessed November 4, 2021. Crouch H. Natural Cycles Facebook ad banned by Advertising Standards Agency.
Impetus Digital's Virtual Learning Programs named PM360's Most Innovative Services of 2022

To find out more about Impetus Digital, visit our website, follow us on or Facebook, or book a demo at meetwithimpetus.com.
Article: From KOLs to KOIs – How to identify and engage the new healthcare influencers

Here is an example of one KOI’s profile:. Twitter followers: 35.6K, Instagram followers: 336K, Facebook followers: 79.2K, YouTube followers: 134k.
Supercharging Communication: How Modular Content Can Improve Your Connection With Clients

Viseven to host joint webinar with Campana &Schott featuring special guests from Bayer AG. Pharma and life sciences companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its
Innovative Trials opens first US office

LinkedIn: https://bit.ly/3zfIhLs Instagram: https://bit.ly/3zeP7AY Twitter: https://bit.ly/3zLqL3z Facebook: https://bit.ly/3PIjXZS.

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Associate Director - Global Healthcare Consulting: £100,000 - £115,000 yearly

Strategy Director - Healthcare Advertising: £90,000 - £120,000 yearly

Technical Sales Representative: Highly competitive salary

Omnichannel Account Director: £55,000 - £65,000 yearly

Pharmacovigilance Project Lead: Highly competitive salary

Pharmacovigilance Manager: Highly competitive salary

Early Access Program - Regulatory Affairs (EAP-RA): Highly competitive salary

Senior Medical Writer: Highly competitive salary

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BOLDSCIENCE

We know what it takes to create brands, to start new conversations, to simply communicate complex science, to change lives…...

Latest intelligence

Time to talk about health inequalities: Health inequalities are increasingly being recognised as a crucial healthcare challenge in the UK...
The speed of science and the pace of comms: Pharma red tape slows comms but there is a solution, Paul Hutchings, founder of fox&cat, writes....
Improving cardiovascular disease care and awareness: Scott Curley talks to PME about the risks of CVD and the importance of getting the right treatment at the right time...

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