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PME

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Jobs to do

Identifying opportunities and taking advantage of them

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Lucid wins med ed consultancy award at Communiqué

It also sees success with a professional education programme for AbbVie

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Who is the marketer of the future?

How to prepare for biopharma marketing in 2020 and beyond

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Telling tales

Storytelling in the world of medical communications

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Engagement strategies

The customer journey and aligning value-based content

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Building and retaining great talent

Consultants at Ashfield discuss how to hold on to your best talent

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Havas Lynx Group bolsters senior ranks

Agency sees three new appointments at the top of its organisation

Use of biomarkers in marketing

Mark Assenti talks about utilisation of biomarkers in marketing is a trend that we have seen growing in 2014 and expect to hear even more about into 2015.

Blue Latitude Health

How to confirm customer understanding in e-detailing

Done right, e-detailing takes away the guesswork in your marketing.

Anthill Agency

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Communiqué Awards 2015 now open for entries

Health communications programme sees a number of category changes this year

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Don’t forget email in your marketing strategy

Could it be the most underrated marketing channel in pharma?

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Pharma lobbying in the US

Is it a matter of freedom of speech?

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