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- PMLiVE

PME

- PMLiVE

Data-driven pharma marketing

The most successful organisations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by...

- PMLiVE

Communications effectiveness – what are we really measuring?

When pharma clients demand more effectiveness, do they really know what they want, asks Michel Nakache?

- PMLiVE

Medical communications 2.0

How social is medical communications?

Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

- PMLiVE

Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

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