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- PMLiVE

RAPP

- PMLiVE

Blue Latitude Health expands into the US

New York City office will be led by James Atherton

- PMLiVE

Digital influencer marketing

How good stories can drive value for brands, products and companies

- PMLiVE

Sweet emotion

Are we harnessing the full emotional power of brand creativity?

- PMLiVE

UK marketing agency Purple opens Sao Paulo office

New location is the agency’s first in South America

- PMLiVE

Ogilvy & Mather’s ‘Breathless choir’ wins top pharma prize at Lions Health

FCB’s ‘Project literacy’ and DAVID’s ‘Manboobs’ also take home Grand Prix awards

- PMLiVE

GSK signs up for the ‘dawn of cognitive advertising’

Its consumer health arm is among the first to use new IBM offering Watson Ads

- PMLiVE

Catalyx and Health Agency form strategic partnership

Will create targeted healthcare campaigns with crowdsourced intelligence

- PMLiVE

SEO for the healthcare industry

Gaining online visibility in any disease area remains a challenge for marketers

- PMLiVE

Business as usual

MHRA explains that its emphasis will remain firmly on vetting when it comes to pharma advertising

Publicis

Langland opens New York office

Marks the UK health advertising agency's first over-seas venture

- PMLiVE

Science doesn’t sell

Healthcare communications aren’t lacking in clinical data - what they need is a dose of advertising ideals

Syneos Health®

- PMLiVE

Science doesn’t sell

Healthcare communications aren’t lacking in clinical data - what they need is a dose of advertising ideals

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