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Otsuka refiles ‘digital’ medicine for mental illness

Soluble sensor tracks drug ingestion and shares information with HCPs

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Strategic planning in the digital age

How to be digitally effective

Strategic planning: a state of flux

Challenging the state of the pharma industry

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Healthcare transformation and innovation

The healthcare and technology revolution

How to get your sales force to use digital tools

You have the perfect digital strategy. You provide the most advanced digital sales tools. You power it with amazing content. And then discover that customer-facing staff aren’t using it. Wait....

Anthill Agency

The right way to capture customer data

Digital communication should be a two-way process with information flowing backwards and forwards between you and healthcare professionals. That digital technology enables HCPs to give feedback is a big part...

Anthill Agency

Top tips for “digitally cautious” pharma

Some practical ways to enter this new era of customer and patient-centricity

- PMLiVE

Orbital Media to create virtual GPs

Ties up with University of Essex and aims to save NHS £2bn a year

Precision medicine and the changing role of the healthcare professional

The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of...

Blue Latitude Health

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Making digital health personal

What makes a tool successfully support adherence and deliver value-based care?

- PMLiVE

The potential of programmatic

Consumers desire messages which are personalised and relevant to their needs

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Riding the wave of digital disruption

The challenges and rewards of meeting consumer expectations

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