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• Value add: using digital engagement metrics to optimise and drive salesforce effectiveness

  Are sales teams reporting a shift in key customers’ attitudes that suggests they are further along the adoption ladder? ... This, in turn, will improve and accelerate how your activity moves customers up the adoption ladder.

• Could formulary intelligence be your brand differentiator?

  At the time, polling of a sample of companies anticipated Y1 formulary adoption ranging between 50-80%. ... Formulary inclusion isn’t a guarantee of product sales, but it’s a vital first step on the ladder of adoption.

Latest from PMHub

• If you’re not thinking segmentation, you’re not thinking

  Instead, many marketers simply group customers into the brand adoption ladder or different levels of competitor loyalty – with mixed results. ... By relying less on segmenting with easier to obtain but less relevant characteristics such as demographics

• When data are not enough...

  Even in today's  DIGITAL WORLD, we rely on fundamentals to help us get up the adoption ladder and ensure that we can make  EVERY INTERACTION COUNT.

• Page & Page and Partners

  COVID-19 resulted in the rapid adoption of virtual consultations; while they offer increased accessibility and convenience for some, are they really all they are cracked up to be? ... Instead, many marketers simply group customers into the brand adoption

• How to enable each healthcare professional to fully understand your product

  How to understand the adoption ladder. -Using anchor points for confirming customer understanding.

• Understanding the ‘adoption ladder’ in closed loop marketing

  So how to create the adoption ladder and structure the presentation?