This page shows the latest advertising news and features for those working in and with pharma, biotech and healthcare.
It’s often said that ‘word of mouth’ advertising is the most effective.
This means sincere and genuine connections with our audience through their preferred channels and not just stat padding likes, retweets, comments and conversations through paid advertising or programmes.
The brand recently replaced AbbVie goliath, Humira, as the top spender on TV advertising.
Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.
Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.
Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.
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Over a century ago, the US retailer John Wanamaker famously grumbled that ‘half of my advertising spend is wasted, but I don’t know which half’.
People don’t engage with advertising, marketing or even an idea unless they’re interested.
The Cannes Pharma Lions in 2020, for example, received only a fraction (mid-hundreds) of the entries of the traditional awards programme, with the majority seeming to come from advertising agencies,
be used in targeted advertising.
For example, a few years back we created clinical trial advertising materials for a Triple Negative Breast Cancer study project and, as the condition adversely impacts the black population, we made
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Parmentier brings a wealth of knowledge to the position, with over 10 years’ experience in the pharmaceutical industry, having led teams and campaigns spanning a variety of healthcare advertising agencies.
Jason Gloye has been made co-lead for North America and chief client officer and brings a wealth of experience in advertising, public relations and client marketing experience to the role.
CCO Pete Armstrong has experience leading teams that span digital, advertising and CRM agencies across the US.
Langland. She also created Women in Health Agency Management in 2015, an informal networking group which supports women working at director level and above in the advertising, digital, medical communications, market
Prior to that, he was European general manager for digital advertising company SRAX and also previously served as head of digital strategies at Sudler International.
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Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022. It’s that time of year again, so sit back and enjoy my annual exploration of “let’s see what everyone else is doing”. Naturally, part of this exercise
Mednet Group welcomes new employees Mario, Shaun, Rachael and Nisha to the growing Leeds based office. We are welcoming new faces in the office with Mario, our latest addition to the design team with the role of Junior Designer. Mario has a
Published November 20, 2019. Accessed November 4, 2021. Crouch H. Natural Cycles Facebook ad banned by Advertising Standards Agency.
In this white paper, we discuss how whole genome sequencing (WGS) projects and the data sets they produce are paving the way for developments in research, diagnosis, and early interventions for rare diseases. Since the completion of the Human Genome
NOTES TO EDITOR. 11 London is an advertising and communications agency focusing on the areas of health and humanity, with commercial and non-profit brands that improve or prolong life.
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Dice Medical Communications is an independent communications agency that works with our clients to help launch, build, and continually develop...