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This page shows the latest advertising news and features for those working in and with pharma, biotech and healthcare.

It’s often said that ‘word of mouth’ advertising is the most effective.

Omnichannel marketing – more than a buzzword

This means sincere and genuine connections with our audience through their preferred channels and not just stat padding likes, retweets, comments and conversations through paid advertising or programmes.
Sanofi sees double-digit growth driven by ‘megabrand’ Dupixent

The brand recently replaced AbbVie goliath, Humira, as the top spender on TV advertising.
Great expectations

Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.
Pushing all the wrong buttons

Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.
Adding insult to injury

Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

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Approximately 71 fully matching, plus 860 partially matching documents found.

Value add: using digital engagement metrics to optimise and drive salesforce effectiveness

Over a century ago, the US retailer John Wanamaker famously grumbled that ‘half of my advertising spend is wasted, but I don’t know which half’.
Curb your conservatism: can pharma ditch its cautious approach to creativity in comms?

People don’t engage with advertising, marketing or even an idea unless they’re interested.
Are healthcare brands finally wising up to the power of creative-led communications?

The Cannes Pharma Lions in 2020, for example, received only a fraction (mid-hundreds) of the entries of the traditional awards programme, with the majority seeming to come from advertising agencies,
Recruiting patients for real-world studies – the power of a digital campaign

be used in targeted advertising.
Patient diversity in clinical trials needs to be centre stage

For example, a few years back we created clinical trial advertising materials for a Triple Negative Breast Cancer study project and, as the condition adversely impacts the black population, we made

More from intelligence
Approximately 11 fully matching, plus 96 partially matching documents found.

ZPB Associates appoints Celine Parmentier as director of pharma services

Parmentier brings a wealth of knowledge to the position, with over 10 years’ experience in the pharmaceutical industry, having led teams and campaigns spanning a variety of healthcare advertising agencies.
Claire Gillis appointed to newly created role of CEO of VMLY&R HEALTH

Jason Gloye has been made co-lead for North America and chief client officer and brings a wealth of experience in advertising, public relations and client marketing experience to the role.
David Hunt launches independent agency The Considered

CCO Pete Armstrong has experience leading teams that span digital, advertising and CRM agencies across the US.
Anna Korving joins Resonant Group as non-executive director

Langland. She also created Women in Health Agency Management in 2015, an informal networking group which supports women working at director level and above in the advertising, digital, medical communications, market
Healthware Group appoints Yannick Valenti as digital strategy and customer engagement director

Prior to that, he was European general manager for digital advertising company SRAX and also previously served as head of digital strategies at Sudler International.

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Approximately 2 fully matching, plus 102 partially matching documents found.

Our Top 5 Pharma Picks From Cannes Lions

Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022. It’s that time of year again, so sit back and enjoy my annual exploration of “let’s see what everyone else is doing”. Naturally, part of this exercise
Mednet Group’s growth spurt

Mednet Group welcomes new employees Mario, Shaun, Rachael and Nisha to the growing Leeds based office. We are welcoming new faces in the office with Mario, our latest addition to the design team with the role of Junior Designer. Mario has a
Could femtech be the answer to the gender health gap?

Published November 20, 2019. Accessed November 4, 2021. Crouch H. Natural Cycles Facebook ad banned by Advertising Standards Agency.
How whole genome sequencing is revolutionising the rare disease patient experience

In this white paper, we discuss how whole genome sequencing (WGS) projects and the data sets they produce are paving the way for developments in research, diagnosis, and early interventions for rare diseases. Since the completion of the Human Genome
11 London: first UK healthcare agency to be awarded B Corp status

NOTES TO EDITOR. 11 London is an advertising and communications agency focusing on the areas of health and humanity, with commercial and non-profit brands that improve or prolong life.

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Approximately 30 fully matching, plus 588 partially matching documents found.

Vice President, Medical Communications, UK, six figure package: Six figure salary

Scientific Strategy Lead, Medical Communications, UK: Highly competitive salary

Medical Writer, MRNA/ Covid 19, Medical Communications, UK: Highly competitive salary

Business Development Manager, Medical Education - exciting new U...: Up to £60K base

Programme Manager/ Consultant – respiratory health education and...: Negotiable

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Dice Medical Communications is an independent communications agency that works with our clients to help launch, build, and continually develop...

Our Top 5 Pharma Picks From Cannes Lions: Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022....
The Evolving Role of the Sales Rep: The COVID-19 pandemic sparked an evolution in physician engagement. Jill Padgett, EdD, Head of Training, explores what this means for the sales force and shares her advice for succeeding in...
Measure your omnichannel maturity with our new tool: Try our Omnichannel Maturity Tool to gain tangible advice and an instant analysis of your omnichannel readiness....

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