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Brave real world? How healthcare communication needs to adapt

The evaluation of drugs and medical devices has moved into a new era. Randomised clinical trials (RCTs) remain the gold standard for evaluating efficacy and safety, however, their limitations are...

Getting multichannel marketing right

How the atomisation of communication is challenging and benefiting pharma

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Tracking comms trends: beyond the event

There’s no substitute for face-to-face meetings. But meetings require a significant investment, with often substantial venue and travel costs, as well as the opportunity costs of the audience and organiser’s...

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Is connecting internal and external the next critical step for integrated communications?

Many marcomms agencies have evolved from being single channel or audience specialists to offering a broader, integrated service. This is to achieve more meaningful programmes for clients, in order to...

- PMLiVE

Transparency and accountability: tackling opacity and blame head-on

Delivering effective, code-compliant, transparent experiences and communications

What’s the secret to leadership in joint working?

Dovetail Director Claire Munro on effective leadership strategies that drive results in joint working between pharma and clinical groups.

Dovetail

Waking the sleeping giant

The lights are coming on for healthcare delivery in Africa

Speech therapy

In 2002 an MIT scientist named Timothy Bickmore recruited 91 students to a study in a field of research that he later dubbed ‘patient-centric computing.’Over 30 days, two groups of...

- PMLiVE

Communication is the key to the participatory medicine model

Participatory medicine is an emerging healthcare movement that champions patient preference and values as equal to medical expertise. Following participatory medicine processes means that everyone involved in a healthcare decision...

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The new digital era of pharma advertising

Creating a connection

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BIA launches R&D communications best practice guide

Aims to support UK bioscience groups interacting with investors and the public

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Taming the Monster

Will pharma’s pursuit of marketing effectiveness continue to give it sleepless nights?

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