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agile marketing

This page shows the latest agile marketing news and features for those working in and with pharma, biotech and healthcare.

Burson Cohn & Wolfe acquires Hirshorn Zuckerman

Burson Cohn & Wolfe acquires Hirshorn Zuckerman

Meanwhile, founder and chief creative officer Karen Zuckerman will retain her title and said: “We’ve spent the last three decades conceiving and evolving brands with award-winning creative, agile marketing

Latest news

  • Is agile working benefiting the employee or the organisation? Is agile working benefiting the employee or the organisation?

    So, what’s fuelling this growth in agile working? The benefits are palpable for employers and employees alike. ... Our experience of developing flexible working practices into a more progressive agile working proposition most definitely supports these

  • Can pharma marketing be truly agile?

    This is what we call Agile. Agile is the ability to be nimble and adaptable. ... The future will be about speed – the future belongs to agile marketing.

  • Weigh up the options

    For manufacturers, the traditional sources of value creation have been successful research and development (R&D), which is becoming less and less productive, plus agile sales and marketing. ... Recent surveys show that brand perception does not always

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Latest Intelligence

  • Evolve and thrive vs wait and wither Evolve and thrive vs wait and wither

    The reality, however, is that most marketing functions are failing to adapt fast enough. ... Thriving in the future demands a set of capabilities to ensure your marketing teams are more innovative, agile, efficient and relevant (see Figure 2).

  • Delivering ‘accountable marketing’ Delivering ‘accountable marketing

    Companies that can make more intelligent, more accountable and more agile marketing decisions are the ones with the edge over their competition. ... At a strategic level, we can no longer simply articulate what marketing campaign objectives are.

  • Challenging times Challenging times

    They must deploy agile marketing strategies with communication always tailored to differing audience needs.

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Latest from PMHub

  • How to create a multi-channel marketing strategy and plan How to create a multi-channel marketing strategy and plan

    Have you noticed how everyone’s got a slightly different take on pharma multi-channel marketing? ... You’ll hear views about how it can turn pharma marketing teams into agile marketing machines or how it’s the natural evolution of CRM; some claim

  • The Art of Agile Marketing

    With an agile mind set, continual iteration would be an expected and normal part of daily work. ... Measure the ROI to improve in quick iterations. Implement agile thinking in your marketing and commercial organization.

  • Attend our communication strategy workshops in Barcelona

    Therese Bech. Strategic Director.  . Agile methodologies enable your digital communications to continually adapt to the market. ... Implement agile thinking in your marketing and commercial organisation. To discuss how Anthill can help you boost

  • Make Anthill your strategic partner in Barcelona

    Day 2, 12:30 – 13:30: The art of Agile Marketing – Responding to changing audience needs on-the-go. ... Agile methodologies enable your digital communications to continually adapt to the market.

  • Anthill Agency Anthill Agency

    Like any other areas of marketing, pharma digital communication is subject to fashion. ... The Art of Agile Marketing.

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