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- PMLiVE

Antimicrobial

Kantar Health appoints IMS Health’s Gary Gatyas to lead communications role

Appointed senior VP, global marketing and communications

- PMLiVE

Totality of reward: understanding human behaviour

Esme Holt, research director at Healthcare Research Worldwide, explores how research techniques can help us understand behaviours

- PMLiVE

Communications effectiveness – what are we really measuring?

When pharma clients demand more effectiveness, do they really know what they want, asks Michel Nakache?

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European vaccines market set to double by 2018

“Huge growth potential” in areas of unmet medical need say Frost & Sullivan

Grey Healthcare Group introduces brand influence tracker

Programme helps assess the impact of healthcare companies online

- PMLiVE

Pharma advertising needs a new kind of creative idea

Adapting the 'creative idea' to this brave new, multichannel world

Market research: Based on the evidence…

Is research really helping marketing to be an evidence-based profession?

- PMLiVE

Getting closer to the truth

In the words of David Ogilvy: “People don’t think how they feel, they don’t say what they think and they don’t do what they say.” So where does that leave...

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