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- PMLiVE

Appointment

- PMLiVE

Paywatch and the market access waters

Understanding and responding to payers’ needs has become priority number one for pharma

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

- PMLiVE

Managing real world data governance

An aspirational framework to make the most of data and its role in improving patient care

- PMLiVE

Stepping up to payer-driven market access

Giving the industry an opportunity to secure payers’ endorsements of its products by clearly illustrating product value

- PMLiVE

Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

- PMLiVE

A better direction

Could behavioural science be the key to improving patient outcomes?

- PMLiVE

Measurement: It’s time to get with the real world

We’ve known for years how important it is to exercise, to manage the amount of calories we eat and to sleep well. Over the last five years, we have been...

- PMLiVE

NHS taps technology firms for ‘connected’ patient projects

One of the pilots will see Google's Verily unit work with MSD on a telehealth initiative

- PMLiVE

Adapting to the digital consumer

The trends affecting all segments of the wider healthcare ecosystem

- PMLiVE

Pragmatic digital health

Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

12 Connected Health

Seizing the opportunities in a new era of care

Havas Lynx

Is Technology Harming Your Brain?

Is technology harming your brain? Saycomms healthcare PR team confronts different opinions on how technology affects memories and attention span.

Say Communications

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