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• The power of high-value, highly relevant content to support clinical decisions

  Sandrine Veillet is Vice President of Global HCP Product Management at Aptus Health.

• Breaking free

  best treatments but they also exhibit lifestyle behaviours that make the most of finite health resources. ... Behaviour change doesn’t happen in isolation,” said Houda Kamoun Follot, Chief Strategy and Marketing Officer, Aptus Health.

• AI’s role in pharma marketing

  Our client had a compelling message to share about treatment options for its women’s health therapy, yet had limited visibility into the HCP population for whom this message would be ... David Laros is VP of Global HCP Analytics at Aptus Health.

• The social dilemma: is it time for pharma to join the party?

  provide a bridge to education that they may otherwise miss,” said Houda Kamoun Follot, Chief Strategy and Marketing Officer at Aptus Health. ... Recent research from DT Associates and Aptus Health revealed a wide variation in content and channel

• How digital content helps HCPs curb opioid abuse through better prescribing decisions

  I feel better about continuing their medications.”. In addition to expert-led content like this, Aptus Health offers physicians another unique way to stay current with the rapid changes in medicine, ... Steve Smith is vice president of strategy at

Latest from PMHub

• Creating a better new-to-brand patient experience

  That’s how one member of our online health community, MedHelp, described the trepidation around getting started on a medication.

• Digital communications—not just for whitespace anymore

  By Brad Davidson, PhD, SVP Strategic Planning. There is a belief among many healthcare communications and brand managers that multi-channel marketing (MCM) is a substitute for human interaction—and a poor substitute at that, one whose relevance

• Real-world engagement just got real: Leveraging consumer data and location-based signals to drive qualified reach at scale

  By Patrick Aysseh, President of Tomorrow Networks (a division of Aptus Health). ... That means factoring in other characteristics that influence and drive health decisions — such as insurance access, purchasing patterns, demographic and psychographic

• The Missing Ingredient in Online Healthcare: Trust

  By Brad Davidson, PhD, SVP Strategic Planning, Aptus Health. When the term “virtual reality” was coined in the mid-1980s, a distinction was being drawn between the real world and one

• How digital content is helping physicians curb the opioid abuse epidemic

  Health systems also have a responsibility to engage their physicians on this topic, offering education on tangible ways they can better address the growing epidemic —such as registering for and regularly ... In addition to expert-led content on