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Ashfield MedComms

- PMLiVE

Healthcare Heroes

The people behind the curtain

- PMLiVE

Re-awakening the emotion in healthcare communications

How the healthcare industry can use emotive storytelling to engage its audience

- PMLiVE

‘Dear Pharma, stop talking, start delivering’

Three structural barriers that could cause patient engagement initiatives to fail

16 Generation Now

The impact of the millennial healthcare professional on our world

Havas Lynx

So, you want Uber to take you to the hospital?

Why using ride-sharing services in place of ambulance services is a bad idea

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

Rare diseases: meeting the challenge

Problems with regulating orphan drugs

- PMLiVE

The false economy of following the leader

How can companies in the sector shake things up?

- PMLiVE

Executional Excellence – creating work that works

In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works.

Blue Latitude Health

- PMLiVE

Strategic planning in the digital age

How to be digitally effective

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