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Behaviour change theory

This page shows the latest Behaviour change theory news and features for those working in and with pharma, biotech and healthcare.

Latest Intelligence

  • Behaviour change – a maze of decisions influenced by personal habits, experiences and intentions Behaviour change – a maze of decisions influenced by personal habits, experiences and intentions

    By Danny Buckland. Behaviour change is a twilight zone where theory and practice collide, with results that are tough to predict and sometimes even harder to explain. ... Rowson added: “There is a huge opportunity for the pharmaceutical industry in

  • Why pharma must trust the science of behaviour Why pharma must trust the science of behaviour

    With COVID-19, short-term behaviour change won’t be enough. Behavioural theory had a life BC – Before COVID – but its principles are currently centre stage as we journey through the ... The fundamentals of behaviour change theory require us to

  • Behaviour change during the coronavirus pandemic Behaviour change during the coronavirus pandemic

    By Lorraine Walters. The coronavirus pandemic has brought about behaviour change on an unprecedented scale.From washing our hands at every opportunity to working from home, we have responded to the ... In the UK, the government relied on its preferred

  • Breaking free Breaking free

    Finally, make interventions timely. This is most likely to trigger a behaviour change. ... A temporary fix? The basics of behavioural change theory are now widely understood and generally well executed.

  • Behavioural design - it's a no-brainer Behavioural design - it's a no-brainer

    Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight. ... There has been plenty written about how insight-based communication is key to

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The communication challenge of helping he next generation to be healthier
As the pressure on the health service increases the health of the next generation is vital for everyone. How do we show positive attitudes and change behaviour while future proofing...
Are we losing sight of what the democratisation of healthcare really looks like?
We have a core responsibility as healthcare communicators to consistently drive for better inclusion, engagement and compliance. What does the ‘democratisation of healthcare’ really look like?...