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Behaviour change theory
This page shows the latest Behaviour change theory news and features for those working in and with pharma, biotech and healthcare.
Latest Intelligence
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New beginnings – learning the language of change
Behaviour change is a catalyst for improved performance and greater capabilities to face major healthcare challenges. ... From there, you can create an intervention strategy. Behaviour change theory allows you to develop a targeted approach with
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Creating patient support programmes that help patients thrive
Content is more likely to be effective if it uses psychological theory and evidence and embeds behaviour change techniques. ... Realistically, the best content in the world won’t change behaviour if patients or caregivers don’t engage with it as
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Behaviour change – a maze of decisions influenced by personal habits, experiences and intentions
By Danny Buckland. Behaviour change is a twilight zone where theory and practice collide, with results that are tough to predict and sometimes even harder to explain. ... Rowson added: “There is a huge opportunity for the pharmaceutical industry in
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Why pharma must trust the science of behaviour
With COVID-19, short-term behaviour change won’t be enough. Behavioural theory had a life BC – Before COVID – but its principles are currently centre stage as we journey through the ... The fundamentals of behaviour change theory require us to
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Behaviour change during the coronavirus pandemic
By Lorraine Walters. The coronavirus pandemic has brought about behaviour change on an unprecedented scale.From washing our hands at every opportunity to working from home, we have responded to the ... In the UK, the government relied on its preferred
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Approximately 1 fully matching, plus 9 partially matching documents found.
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Pegasus opens health track at Cannes Lions
Entitled ‘Can Behavioural Science Save Lives?’ and featuring Dr Paul Chadwick from University College London’s Centre for Behaviour Change, our own head of insights and planning Corrina Safeio and Stuart ... Hehir, showing that the seemingly very
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PEGASUS OPENS THE HEALTHCARE INSIGHTS STAGE AT CANNES LIONS
Stuart Hehir then closed with a deconstruction of Pegasus’s award-winning campaign Small Talk Saves Lives for Network Rail and Samaritans, breaking down how and where behaviour change theory informed ... Stuart Hehir continues, “More than any sector,
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New insights into making behavioural change work
One such model is the Behaviour Change Wheel (BCW), a comprehensive theory-based framework developed by Professor Susan Michie at University College London (UCL). ... The BCW is a method for “characterising and designing behaviour change
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Pegasus unveils new brand identity as it celebrates a year as part of Ashfield.
And Pegasus hasn’t stopped innovating either. Earlier this year, Pegasus launched its bespoke framework for planning in health (CHANGE) which uses behaviour change theory to add greater rigour to its ... strategic consultancy, and has been developed in
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PEGASUS UNVEILS NEW BRAND IDENTITY AS IT CELEBRATES A YEAR AS PART OF ASHFIELD
And Pegasus hasn’t stopped innovating either. Earlier this year, Pegasus launched its bespoke framework for planning in health (CHANGE) which uses behaviour change theory to add greater rigour to its ... strategic consultancy, and has been developed in
More from PMHub
Approximately 0 fully matching, plus 10 partially matching documents found.
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- AstraZeneca/Merck’s Lynparza combination recommended by NICE for advanced ovarian cancer
- BMS shares positive phase 3 results for Opdivo/Yervoy combination in colorectal cancer
- Stanford Medicine researchers find blood tests help predict organ failure
- GSK and GCOA report reveals global inequities in adult immunisation uptake
- A “Leaky Pipeline” and the Loss of Talented Female Physicians
- Medscape Oncology’s Large Presence at ASH 2023
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