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behavioural change

This page shows the latest behavioural change news and features for those working in and with pharma, biotech and healthcare.

Creating communication magic, without tricks

Creating communication magic, without tricks

Behavioural change. So, how do we achieve the sustainable behavioural changes we are aiming for in health campaigns without these ‘forcing’ techniques. ... required, but also how we can achieve and sustain that change over the longer term.

Latest news

  • Inside the patient-centricity bubble Inside the patient-centricity bubble

    The hybrid model is one where you stop picking and choosing and focus on behavioural change,” Lode adds. ... If you want to change your business model then it’s time to  focus on the people.

  • Merck to pilot digital behavioural change programme Merck to pilot digital behavioural change programme

    Merck is set to pilot a digital behavioural change programme that combines remote health coaching, peer support and connected technology in a number of countries outside the US. ... However, Blue Mesa Health and Merck declined to provide any details on

  • Roche offers diabetes digital health programme to UK patients Roche offers diabetes digital health programme to UK patients

    Mike Gibbs, president of OurPath, said: "The challenge of the 21st century is behavioural change. ... Lifestyle change programmes like OurPath are critical to help improve the nation's health and get people changing their behaviours for the long term.".

  • Former Havas Just:: MD and Medtronic comms lead launch new agency Former Havas Just:: MD and Medtronic comms lead launch new agency

    Mearns said: “It’s a given that communication programmes need to deliver behavioural change and bring results.

  • Forming a picture of health Forming a picture of health

    Achieving behaviour change. Just as the pharmaceutical industry has been looking to behavioural change theories for issues such as improving patients’ adherence to their treatment, so too are organisations such as ... So how can we measure change in

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Latest Intelligence

  • A creative awakening – how pharma is bringing innovation to the patient journey A creative awakening – how pharma is bringing innovation to the patient journey

    There has to be a reason for every little element whether it’s a clinical input or a web design so that it can have the maximum effect on behavioural change.”. ... We need to change the way we approach our creative and innovation processes.”.

  • How COVID-19 has renewed the focus on behaviour change How COVID-19 has renewed the focus on behaviour change

    By Rachel Rowson. The best motivation for change can arise from a crisis. ... Population-wide communications grounded in behavioural science were the cornerstone in influencing the general public.

  • Building the perfect behaviour-change buffet Building the perfect behaviour-change buffet

    However, following an evaluation into behavioural change for the UK government in 2011, the UK House of Lords Science and Technology Committee concluded: ‘Our central finding is that non-regulatory measures ... The key to behavioural change is to take

  • Solving healthcare problems Solving healthcare problems

    We have seen the rapid development of and access to vaccines and medicines and government-led behavioural change programmes. ... Focus on impact, not intent. Behaviour change through behavioural science has been a part of healthcare for a long time.

  • All change – how untangling human behaviour can encourage better health All change – how untangling human behaviour can encourage better health

    They are the interface with the public, but doctors are not psychologists or behavioural scientists, so to enable behavioural change, you’ve got to properly investigate what is inhibiting desired behaviours. ... Behavioural science has the capability

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Latest appointments

  • Healthcare Comms appointments Healthcare Comms appointments

    More specifically, Martello will lead the group’s vision of improving patient health and will focus on behavioural change and digital medical communication. ... deeper understanding of patient and healthcare professional interactions, and will ensure

  • Cello Health appoints digital leaders in the US Cello Health appoints digital leaders in the US

    scientific content into new offerings to more effectively engage our clients' stakeholders to drive behavioural change.”.

  • Red Door Unlimited appoints head of social Red Door Unlimited appoints head of social

    proposition. In the role, Buhigas will be responsible for advising on social strategy across the agency's ethical PR portfolio, leading a team on behavioural change programmes.

  • Orrin Pollard joins behavioural change agency Hamell Orrin Pollard joins behavioural change agency Hamell

    He brings with him a wealth of experience, and his proven expertise will enable us to realise our vision of creating innovative communication solutions that facilitate real and lasting behavioural change. ... This is a step forward for Hamell and comes

  • Former Virgo Health Education head joins 90TEN Former Virgo Health Education head joins 90TEN

    He shares the same vision that medical education needs to change to focus on behavioural change outcomes instead of outputs. ... Archer added: “In this challenging healthcare environment, I believe we need a new approach in engaging with HCPs and was

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