This page shows the latest behavioural change news and features for those working in and with pharma, biotech and healthcare.
Behavioural change. So, how do we achieve the sustainable behavioural changes we are aiming for in health campaigns without these ‘forcing’ techniques. ... required, but also how we can achieve and sustain that change over the longer term.
The hybrid model is one where you stop picking and choosing and focus on behavioural change,” Lode adds. ... If you want to change your business model then it’s time to focus on the people.
Merck is set to pilot a digital behavioural change programme that combines remote health coaching, peer support and connected technology in a number of countries outside the US. ... However, Blue Mesa Health and Merck declined to provide any details on
Mike Gibbs, president of OurPath, said: "The challenge of the 21st century is behavioural change. ... Lifestyle change programmes like OurPath are critical to help improve the nation's health and get people changing their behaviours for the long term.".
Mearns said: “It’s a given that communication programmes need to deliver behavioural change and bring results.
Achieving behaviour change. Just as the pharmaceutical industry has been looking to behavioural change theories for issues such as improving patients’ adherence to their treatment, so too are organisations such as ... So how can we measure change in
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There has to be a reason for every little element whether it’s a clinical input or a web design so that it can have the maximum effect on behavioural change.”. ... We need to change the way we approach our creative and innovation processes.”.
By Rachel Rowson. The best motivation for change can arise from a crisis. ... Population-wide communications grounded in behavioural science were the cornerstone in influencing the general public.
However, following an evaluation into behavioural change for the UK government in 2011, the UK House of Lords Science and Technology Committee concluded: ‘Our central finding is that non-regulatory measures ... The key to behavioural change is to take
We have seen the rapid development of and access to vaccines and medicines and government-led behavioural change programmes. ... Focus on impact, not intent. Behaviour change through behavioural science has been a part of healthcare for a long time.
They are the interface with the public, but doctors are not psychologists or behavioural scientists, so to enable behavioural change, you’ve got to properly investigate what is inhibiting desired behaviours. ... Behavioural science has the capability
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More specifically, Martello will lead the group’s vision of improving patient health and will focus on behavioural change and digital medical communication. ... deeper understanding of patient and healthcare professional interactions, and will ensure
scientific content into new offerings to more effectively engage our clients' stakeholders to drive behavioural change.”.
proposition. In the role, Buhigas will be responsible for advising on social strategy across the agency's ethical PR portfolio, leading a team on behavioural change programmes.
He brings with him a wealth of experience, and his proven expertise will enable us to realise our vision of creating innovative communication solutions that facilitate real and lasting behavioural change. ... This is a step forward for Hamell and comes
He shares the same vision that medical education needs to change to focus on behavioural change outcomes instead of outputs. ... Archer added: “In this challenging healthcare environment, I believe we need a new approach in engaging with HCPs and was
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Having a clear understanding of the healthcare landscape, the factors that drive the choices of patients and healthcare professionals, and how behavioural change can be accomplished is integral to our provision ... Porterhouse Insights areas of expertise
How do we show positive attitudes and change behaviour while future proofing our communications to ensure they are heard by a generation surrounded by so much technology? ... and drive behavioural change.
But what has made the change is the people talking about it. ... When it comes to behavioural change, we want to see role models that blaze a trail for the rest of us.
At the heart of the Mind Matter offer is CHANGE, a behavioural science-led strategic methodology co-created with the internationally recognised Centre for Behaviour Change at University College London (itself ... This powers our planning model CHANGE,
In response to the national measures in place throughout the world during the COVID-19 pandemic, we have nearly all seen drastic lifestyle or behavioural changes, particularly when it comes to ... This behavioural change is likely to be a lot harder on
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Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...