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Behavioural marketing
This page shows the latest Behavioural marketing news and features for those working in and with pharma, biotech and healthcare.
Creating communication magic, without tricks
Behavioural change. So, how do we achieve the sustainable behavioural changes we are aiming for in health campaigns without these ‘forcing’ techniques.
Latest news
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Don’t we all need to be able to change something?
By using published evidence supporting behavioural theories to inform an approach, changes can be achieved.
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Let's rock the system
Conclusion. There has to be more to marketing than the distribution of information. ... Let's use what behavioural science is teaching us; let's rock the system.
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Counting what counts
Trust - and how it is expressed - will play an ever growing role in the future of marketing. ... Although not the traditional heartland of many advertising and marketing agencies, big data is here to stay.
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Understanding the post-digital world
For marketers the question is how, and when, can brands add value and support behavioural change via mobile? ... As with any other marketing initiative, establish clear measurable goals. More than ever, you must be relevant.
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Boehringer-Lilly tap into behavioural change for online diabetes programme
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Part of the partners' Tradjenta marketing, My Well Planner offers personalised educational resources.
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Latest Intelligence
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Time to tear down the wallpaper?
By James Mayfield. Jeff diligently entered his customer, channel and behavioural data into the marketing communication machine and pressed ‘go’. ... His plight is representative of marketing executives across the pharmaceutical industry.
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Behavioural marketing and its effectiveness
Marketing effectiveness is about changing behaviour. Only by understanding customer behaviour can we begin to change it. ... Increasingly we are required to facilitate cross-functional collaboration between medical affairs, marketing, digital teams and
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Latest appointments
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VMLY&Rx launches new payer agency in the US
VMLY&Rx, an agency dedicated solely to Rx pharma companies researching and developing ‘breakthrough’ therapies, has announced the launch of its payer marketing team in the US. ... She later transitioned into the agency setting with a focus on HCP,
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Latest from PMHub
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Using behavioural psychology to improve patient recruitment
By taking a psychological approach you may get better results. The psychological aspects of clinical trial recruitment strategies for clinical trial marketing and advertising deserve some attention. ... For clinical trial marketing and advertising to work
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The science of experience planning in pharma media
There have been reams of material written on behavioural science and how to use it in your marketing efforts. ... Media planning is a critical part of any pharma omni-channel marketing plan, and the principles of behavioural change run true throughout.
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Changing behaviour - appealing to the rational and emotional mind
Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which results in better outcomes for their care, well-being
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Untapping the unconscious: the next revolution in pharma marketing
In this article published in September 2013 in Pharmafile, we talk about the future of marketing, behavioural economics and the unconscious mind. ... In this article published in September 2013 in Pharmafile, we talk about the future of marketing,
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- Contagious Conversations: Exploring Infectious Disease in the Digital Age
- Austrian State Secretary to speak at FlyPharma Europe 2023
- Further data for AstraZeneca/Daichii Sankyo’s Enhertu for breast cancer requested by NICE
- Gritstone Bio receives $433m BARDA contract for COVID-19 vaccine candidate
- EDX Medical Group develops multi-disease 'point-of-care' rapid tests for cancer, infections and cardiovascular conditions
- ScreenPoint Medical to showcase AI software at European scientific meeting
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M3 has over 20 years’ experience in building online doctor communities. M3 is the world’s largest network of verified doctors...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
