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Big Health

This page shows the latest Big Health news and features for those working in and with pharma, biotech and healthcare.

The role of medical communications in building credibility for healthtech

With this growth inevitably comes confusion, especially around the definitions of digital health applications. ... Non-prescription DTx: regulatory enforcement discretion; company-initiated, peer-reviewed evidence of product (eg, Sleepio for insomnia,

Latest news

Macmillan and Big Health partnership to provide digital health apps to cancer patients

We look forward to continuing our work with Big Health and ensuring all people with cancer can access this crucial support in future.". ... Big Health recently secured NICE approval for Sleepio, indicating that digital therapeutics may have the potential
McCann wins D&I leadership award at Communiqué 2021

At McCann Health Medical Communications, we resolutely want to be part of the solution! ... I is in our DNA, both individually and collectively at McCann Health Medical Communications.
Making social sexy

But does it actually drive behaviour change – especially when it comes to health decisions? ... This means going beyond the big, beautiful awareness campaign and using social media platforms as not just another media channel, but as sexual health
Q&A: Stefi Rucci

Who’s your healthcare comms hero/heroine? Melinda and Bill Gates, who use their fortune and fame to tackle poverty and the big health challenges of our time. ... Louise and building SAY into an award-winning health and tech agency has been a defining
Havas Lynx Group and VCCP Health win big at PM Society Awards

Edwards Lifesciences and Teva top the pharma leader board. The Havas Lynx Group and VCCP Health were the big winners at the 34. ... Full results below:. Craft Award for Sales Aid: McCann Health for Reckitt Benckiser.

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Latest Intelligence

A relentless commitment to neuroscience

For example, the ability to harness digital health technology, big data and cutting-edge computing is helping to unlock new possibilities including further understanding of the mechanisms of disease, novel targets,
Meeting healthcare’s rising challenges

Digital health and healthcare innovation are big priorities for a lot of the companies that we’re working with and the uptake of digital technologies will only grow,” said Megan Allen, ... I hesitate to predict the next big thing because the next big
Switzerland: a life sciences hub

Switzerland also has a thriving medtech arena and a growing activity in e-health and big data for healthcare. ... Beyond the two big pharma players whose headquarters sit in Basel, other companies have also settled their European headquarters or offices
Behaviour change during the coronavirus pandemic

them. What lessons can we learn from the response so far that could have implications for changing health behaviours when the threat to life is not so immediate? ... When fear for our health diminishes, will unhealthy lifestyles return? This uncertainty
25 Women Leaders in UK Healthcare

using a standard search engine to research health worries can do more harm than good. ... It is focusing on four areas of acute medical and societal need where it believes healthcare comms can play a big role: antimicrobial resistance, mental health,

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Latest appointments

Virgo Health appoints Sarah Gordon as head of health

Gordon has worked at the health communications and medical education agency since 2018. ... Gordon has worked at Virgo Health since 2018, serving in the role of executive director.
Christie Anbar appointed global healthcare lead at Ruder Finn

In her new role, Anbar will lead the company’s partnership with clients ranging from major biopharmaceutical companies to emerging biotech, tech and health data pioneers, as well as patient advocacy ... cutting-edge solutions and remaining ahead of
Big Health expands executive team

Big Health recognises that cognitive behavioural technologies, like Sleepio, make overcoming insomnia accessible to anyone. ... The appointments of Kelvin Kwong and Dr Carl will help Big Health stay at the forefront of this digital medicine revolution.”

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Latest from PMHub

Cuttsy+Cuttsy campaign takes health literacy to the North Pole

This helps give people the knowledge and confidence needed to manage their own health and wellbeing. ... Nice’. Health literacy in practice. Improving health literacy is a big part of what we do, and the questions highlight just some of the
How marketers are balancing the changing trends in women's health

to see big changes in the women’s health landscape. ... What changes are we seeing in the way that women’s health is marketed?
LOOKING AHEAD: UNDERSTANDING THE NHS CUSTOMER’S PRIORITIES FOR 2022/23

The arrival of the NHS operational planning guidance is a big moment in the health service calendar, firing the starting gun on the annual planning cycle by marking out the national ... Any radical expansion of community health will mean a new cast list
ProHealthcareProducts.com

ProHealthcareProducts.com has a big collection of educational articles about health topics that are of interest to doctors and their patients, including physical therapy, medical diagnostics, and similar themes.
Tyson Fury takes on his Invisible Opponent in hard hitting ad for suicide prevention charity Campaign Against Living Miserably

expressing their emotions, to start a new conversation about the impact of mental health. ... If the big heavyweight champion of the world can talk about it, then anyone can.