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BIND Biosciences

- PMLiVE

Are healthcare companies delivering great customer experience?

The barriers in improving customer experience in pharma

- PMLiVE

Re-awakening the emotion in healthcare communications

How the healthcare industry can use emotive storytelling to engage its audience

- PMLiVE

‘Dear Pharma, stop talking, start delivering’

Three structural barriers that could cause patient engagement initiatives to fail

How personalising multichannel improves customer experience

You’ve started your multichannel journey, and your customer-facing staff are connecting healthcare professionals to new channels. Great! Providing content in other channels extends customer relationships. Now, with HCP access at...

Anthill Agency

- PMLiVE

Executional Excellence – creating work that works

In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works.

Blue Latitude Health

- PMLiVE

The new science of content marketing

The role of big data and artificial intelligence  in marketing and advertising

Strategic planning: a state of flux

Challenging the state of the pharma industry

- PMLiVE

Redefining launch excellence in 2017

Creating an effective launch

Blending medical and digital for effective rare disease campaigns

The fundamentals of building a collaborative medical and digital team

- PMLiVE

Channel strategy and channeling your inner disrupter

Is this the answer to many of today's marketing challenges?

Precision medicine and the changing role of the healthcare professional

The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of...

Blue Latitude Health

Pharma China Annual Forum 2017

We are delighted to be presenting a paper at the Pharma China Annual Forum on 14th April 2017 in Shanghai, China.

Research Partnership

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