Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

BIND Biosciences

Delivering multi-stakeholder patient journey insights in oncology with creative outputs and data visualisation

Two clients were co-developing a product and needed to understand the patient journey in two areas of oncology, in order to identify the leverage points where they could provide an...

Research Partnership

Creative marketing and compliance

The challenge of addressing this fine balancing act

- PMLiVE

DDB Remedy and McCann Health among 2016 Rx Club winners

And McCann Echo takes home the prestigious Carveth's Way Award

Bristol-Myers Squibb (BMS) building

Opdivo drives gain in BMS sales, but business revamp coming

Plans to invest in biologics production with potential divestment of older brands

- PMLiVE

What does good marketing look like in 2016?

Promotion does not act within a vacuum, so knowing and measuring your environment is a critical success factor

- PMLiVE

Overriding the main frame

Leveraging behavioural biases to our advantage

- PMLiVE

Pharma Perspectives: The agency selection process (part 2)

AstraZeneca's Samuel Hollis on the evolution of the agency selection process

- PMLiVE

Pharma Perspectives: The agency selection process (part 1)

S&H Group's David Higgins on the evolution of the agency selection process

- PMLiVE

Fair to medalling

Generally competent at strategic planning, how can pharma transition from acceptable to exceptional to deliver gold standard performances?

- PMLiVE

Global pharma market forecast to reach $1.12tr by 2022

Annual growth of 6.3 per cent expected and biologics are set to occupy a stronger position

- PMLiVE

Case study: How strategic multichannel marketing defends a brand’s leadership positions

Traditionally, brands have used multichannel marketing (MCM) to build awareness across a broad range of targets. Building on that foundation, we worked with a large life science company whose established,...

- PMLiVE

Going fully digital

Building a commercial content supply chain

Subscribe to our email news alerts

Latest jobs from #PharmaRole

Latest content

Latest intelligence

Quick links