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brand development

This page shows the latest brand development news and features for those working in and with pharma, biotech and healthcare.

FDA clears generic of Daraprim, the ‘poster drug’ for price-gouging

FDA clears generic of Daraprim, the ‘poster drug’ for price-gouging

Through the FDA’s Drug Competition Action Plan, we’ve worked to remove barriers in generic drug development…by closing loopholes that allow brand-name drug companies to ‘game’ the rules ... Gaming tactics include preventing generic drugmakers

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  • What’s next? How behavioural science can support pharma’s future What’s next? How behavioural science can support pharma’s future

    A marketer’s goal is to encourage customers to change their behaviour and adopt the brand. ... Where will it leave your brand? An understanding of physician behaviours will be critical.

  • Effective strategic planning Effective strategic planning

    On the issue of long-term development, Paul Midgley added that it’s important to align the life cycle goals of a brand with the needs of key customer health economies. ... And since mental models are typically difficult to analyse and evaluate, “they

  • Thinking clearly and imagining better Thinking clearly and imagining better

    Speaking of which, when did thinking clearly, knowing what to do and reflecting on it become so desperately tied up in the language of brand, strategy, planning, multichannel dissemination and ... Stephen Page is brand development director at Page &Page.

  • Evolve or die Evolve or die

    After all, without deep insights, without knowing how our customers feel, there is no brand. ... In 2015, we were commissioned to work with Christina and her team on a brand development project in preparation for a Europe-wide launch, which would give us

  • Astellas: Ten years young Astellas: Ten years young

    as well as a once-daily formulation in development as the brand Advagraf (tracrolimus extended release capsules). ... One of those companies keen to tap into Astellas' local knowledge has been Amgen, which signed a co-development and co-commercialisation

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  • Onyx Health Tackles Type 2 Diabetes with Diabetes Lifestyle Doctors Onyx Health Tackles Type 2 Diabetes with Diabetes Lifestyle Doctors

    The Newcastle based agency is providing them with a range of communication and marketing services, including website design, brand development and a full media, PR and digital communication strategy.

  • Onyx Health Announces Two Top Appointments Onyx Health Announces Two Top Appointments

    She has expertise in content strategy development, medical and scientific communications, brand persona development, analytics and campaign measurement.

  • Defacto

    disciplines from brand development and identity, creative design, advertising, market research, investor relations and scientific communications, but with a digital element to all strategies.

  • CRYOPORT APPOINTS MIND+MATTER AS PART OF A GLOBAL BRAND DEVELOPMENT TENDER

    We are very excited to partner with the team to support the next phase of our global brand roll out.”. ... Our approach to brand development will add value by effectively articulating the overarching Cryoport vision, message development and building an

  • Proud Finalists Proud Finalists

    Our brand spanking new business development team secured eight big pitches of which we won six. -

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