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Brand Planning

This page shows the latest Brand Planning news and features for those working in and with pharma, biotech and healthcare.

In uncertain times, plan for the actions you may never take

In uncertain times, plan for the actions you may never take

Five steps for innovative planning. To be successful in changeable times, we must elevate the way we create our brand plans, spending more time:. ... An evolution in brand planning. A transformational shift has occurred. Traditional annual planning is no

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Latest Intelligence

  • Who needs to be trusted anyway? Who needs to be trusted anyway?

    So, I often turn to consumer brand planning, and while it’s fascinating and full of useful resources I wish we could have in health, much of it isn’t always ... In consumer-land, it’s more important to trust a brand than it is to love it.

  • Your brand experience matters Your brand experience matters

    Very few are lucky enough to work on a brand that saves lives. ... This year when brand planning rolls around, remember that the world and behaviour will always be unpredictable.

  • Building meaningful customer engagement through data-driven digital insights Building meaningful customer engagement through data-driven digital insights

    Content planning. It may be relevant to discover what HCPs really feel about the products that you have in development. ... Digital Opinion Leaders. When involved in brand planning, it is important to think about the role of Digital Opinion Leaders (DOLs)

  • Bombarded with information – the challenge of crowded digital channels Bombarded with information – the challenge of crowded digital channels

    It drives brand positioning, channel planning, customer experience and metrics – and a whole lot more in between. ... It’s a ready but underutilised resource that could be plugged into many key elements of the brand story.

  • Could formulary intelligence be your brand differentiator?

    In-depth (and agile) understanding of formulary dynamics – not just for your brand but for the whole competitive environment – can inform a range of important commercial decisions: from strategic planning, budgeting ... Significant clues for brand

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Latest appointments

  • Wave appoints Tamzin Redston as programme director Wave appoints Tamzin Redston as programme director

    Med ed firm takes on comms planning specialist. Specialist medical education company Wave has appointed Tamzin Redston to its team as programme director. ... Tamzin joins Wave with a background of more than 10 years in medical education, with expertise

  • Chemia appoints network manager Chemia appoints network manager

    Previous to this, she worked at AstraZeneca where she managed events for the primary and specialist care brand teams. ... Chemia is an integrated network of agencies offering a range of marketing services including public relations, advertising, brand

  • Eric Hansen takes the helm at PAN Eric Hansen takes the helm at PAN

    In his new role he will lead Richmond, UK-based PAN's board of directors, made up of creative director Arron O'Hare, strategic brand planning director Julia Straker and director

  • Sarah Verhoeff joins the board at Pan Sarah Verhoeff joins the board at Pan

    Verhoeff joins Emily Wigginton, director; Julia Straker, director of strategic brand planning; and Arron O'Hare, creative director, on the Pan board.

  • PAN promotes Julia Straker to board of directors PAN promotes Julia Straker to board of directors

    Becomes director of strategic brand planning. Julia Straker who joined PAN in June 2012 has been promoted to director of strategic brand planning and joins the agency's board of directors. ... Lateral thinking based on solid understanding of the brand is

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COUCH Health

We are a patient engagement agency committed to making clinical study experiences human. By guiding organisations in making everything they...

Latest intelligence

Millennials: the wellness generation
Looking at the results from a global healthcare research study focusing on the patients of the future...
The problem with clinical trials (and how virtual insight-gathering can help)
While still the gold standard of research, clinical trials are often riddled with issues that limit their applicability to broader populations or delay market access....
The rise of digital healthcare – fuelled by open innovation in healthtech hubs
How the ever-increasing uptake of digital solutions is enhancing patient engagement, increasing access to care and lowering the cost of drug development...

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