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Brand Planning

This page shows the latest Brand Planning news and features for those working in and with pharma, biotech and healthcare.

Omnichannel marketing – more than a buzzword

Omnichannel marketing – more than a buzzword

Communicate what the audience wants to hear, not necessarily what you want to say as a brand. ... Customer journey and channel planning. Channels need to have clear roles in your overall omnichannel matrix.

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Latest appointments

  • Wave appoints Tamzin Redston as programme director Wave appoints Tamzin Redston as programme director

    Med ed firm takes on comms planning specialist. Specialist medical education company Wave has appointed Tamzin Redston to its team as programme director. ... Tamzin joins Wave with a background of more than 10 years in medical education, with expertise

  • Chemia appoints network manager Chemia appoints network manager

    Previous to this, she worked at AstraZeneca where she managed events for the primary and specialist care brand teams. ... Chemia is an integrated network of agencies offering a range of marketing services including public relations, advertising, brand

  • Eric Hansen takes the helm at PAN Eric Hansen takes the helm at PAN

    In his new role he will lead Richmond, UK-based PAN's board of directors, made up of creative director Arron O'Hare, strategic brand planning director Julia Straker and director

  • Sarah Verhoeff joins the board at Pan Sarah Verhoeff joins the board at Pan

    Verhoeff joins Emily Wigginton, director; Julia Straker, director of strategic brand planning; and Arron O'Hare, creative director, on the Pan board.

  • PAN promotes Julia Straker to board of directors PAN promotes Julia Straker to board of directors

    Becomes director of strategic brand planning. Julia Straker who joined PAN in June 2012 has been promoted to director of strategic brand planning and joins the agency's board of directors. ... Lateral thinking based on solid understanding of the brand is

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Innovative Trials

Innovative Trials is a leading global clinical trial patient recruitment company. With over 10 years’ experience, Innovative Trials deploys “boots-on-the-ground”...

Latest intelligence

Our Top 5 Pharma Picks From Cannes Lions
Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022....
The Evolving Role of the Sales Rep
The COVID-19 pandemic sparked an evolution in physician engagement. Jill Padgett, EdD, Head of Training, explores what this means for the sales force and shares her advice for succeeding in...
Measure your omnichannel maturity with our new tool
Try our Omnichannel Maturity Tool to gain tangible advice and an instant analysis of your omnichannel readiness....